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Marketing – (M.Sc.)
The University of Manchester
Manchester Business School
| Annual Tuition Fee: | ≈ € 10,144 - ≈ € 18,062 (non-EEA) | ||
| Location: | Manchester / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of The University of Manchester
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.
Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.
Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.
The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.
We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing.
MSc Marketing (Business to Business)
MSc Marketing (Consumer Behaviour)
MSc Marketing (International)
MSc Marketing (Retailing)
MSc Marketing (Services)
The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.
Contents
Module details The course consists of both compulsory and optional taught units. Compulsory course units include: Marketing Fundamentals; Marketing Implementation; Marketing Strategy and New Product Development; and Marketing and Communications Professional Analytics. Optional course units include: Advertising; Business-to-Business Marketing; Consumer Behaviour; Corporate Social Responsibility; Crisis Management; Digital Technologies for Marketing; International Marketing; Marketing Communications and Branding; Relationship Marketing; Retail Marketing; and Services Marketing.
There may also be an opportunity to study for one semester in an Exchange Institution (details can be found here). This will need to be discussed on an individual basis with the programme director.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
Academic entry qualification overview:
We are looking for a UK bachelor degree with upper second class honours, or the overseas equivalent in any discipline.
When assessing your academic record we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. We particularly welcome applicants from institutions of high ranking and repute.
English language:
Students whose first language is not English will be required to take an English language test. See here for more details.
Other international entry requirements: We accept a range of qualifications from different countries. For these and general requirements including English language see entry requirements from your country.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
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