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Marketing – (M.Sc.)

University of Bath

Department of Management
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Disciplines:
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Annual Tuition Fee: ≈ € 11,700 - ≈ € 19,320 (non-EEA)
Location: Bath / United Kingdom / View location on map ▾ Hide location on map ▴
Duration: 12 months Start Date: October
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Languages: English 
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Location of University of Bath

The MSc Marketing is designed to build on previous knowledge of marketing, gained either through undergraduate studies or previous work experience. The programme:

* draws on the research interests of the marketing faculty and addresses the three core elements of marketing today: Marketing to Consumers; Marketing to Businesses and Organisations; and Marketing and Society
* deepens and advances understanding of core marketing theories and concepts
* balances theory with practical application
* systematically develops key business skills including group working, project management and presentation skills
* leverages the expertise of nationally and internationally recognised faculty.

Qualifications and durations
* Full-time MSc, 1 year


Contents

Semester 1
During the first semester you will study the following five modules:

* Marketing to Consumers
* Marketing and Society (I)
* Contemporary Marketing Challenges
* Marketing to Businesses and Organisations
* Strategic Marketing (I)

Semester 2
During the second semester the modules are:

* Strategic Brand Management
* Advanced Advertising Theory
* Financial Management for Marketing
* Cross-Cultural Marketing
* Research Methods for Marketing
* Marketing and Society (II)
* Strategic Marketing (II)

Independent Research Study
During the summer you will carry out an independent research study. This is your opportunity to carry out an individual, scholarly research project in a particular area of marketing. The independent research project should be between 10,000 – 15,000 words.

IELTS

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Requirements

You should hold a degree in Marketing or Business/ Management (2:1 or above or its international equivalent). Candidates without a first degree in this area need to demonstrate sufficient work experience in marketing. The minimum non-graduate qualifications acceptable for admission to the University of Bath are:

* A relevant postgraduate diploma (passed at the appropriate level); or
* A relevant professional qualification together with papers passed at an appropriate standard if required by the appropriate Head of Group; or
* Extended and responsible experience in a relevant field of industry, teaching or a government establishment with authorship of papers of an acceptable academic standard.

Please note a £50 application fee is required for this programme and this should be submitted with your application.

English Language
Candidates whose first language is not English will normally require a minimum IELTS score of 7.0 with no less than 6.5 in each of the four components or an internet-based TOEFL score of no less than 100 with a minimum of 24 in any one band.

Academic references
One academic reference is required. If you graduated a long time ago and think you will have difficulties providing a reference, please contact the department.

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 7.0
Cambridge English: Advanced (CAE): Grade B (Score: 75)
TOEFL Internet-based: 100

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