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Marketing Management – (M.A.)
Southampton Solent University
Southampton Business School
| Application Deadline: | Applications can be made at any time | ||
| Annual Tuition Fee: | ≈ € 4,967 - ≈ € 10,611 (non-EEA) | ||
| Location: | Southampton / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
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| Languages: | English | ||
Location of Southampton Solent University
The MA Marketing Management degree at Southampton Solent University will provide you with the knowledge and skills to enter a career in marketing management. Several of our students from recent years are already working in strategic roles. The course has had excellent reviews from External Examiners. Professor Alan Pulford says "This course provides excellent learning for students and is comparable with those from any leading UK university." The MA in Marketing is a universally-recognised qualification. The syllabus provides in-depth and practical study of a wide range of marketing topics and gives students a strategic, international and ethical perspective.
Career opportunities
* Strategic Planning and Consulting
* Marketing Communications and PR
* Product Management
Contents
The full-time course is structured to enable students to concentrate on their Marketing Dissertation during the summer period. The taught part of the course takes place in periods 1 and 2. Students study four units each in periods 1 and 2 from a list of core and option units.
Core units
* Integrated Marketing Communications
* Contemporary Strategic Marketing Management
* Marketing Research and Information Management
* Services Marketing Management
* Marketing Consultancy Project
* Research Methods and Dissertation
Option units
* Marketing Concepts
* International Marketing Management
* Advanced Business English
* Contemporary Issues in Marketing
* e-Marketing Management
* Entrepreneurial Marketing Management
* Relationship Marketing Management
Assessment
There is a varied and interesting assessment programme involving in-course individual and group work. There are no examinations. You must pass all eight taught units plus the Research Methods and Dissertation unit in order to gain a master's degree.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
The normal minimum entry requirement is a UK-equivalent lower second undergraduate degree in any discipline. However, applicants may also be admitted by virtue of prior learning and/or experience.
Additional qualifications may give one or more unit exemptions, although in many cases, applicants may nevertheless be advised to commence the course from the start. This may be particularly the case where relevant work experience is lacking. Generally, holders of the following qualifications may apply:
* CIM Advanced Certificate in Marketing (pre-2004)/CIM Professional Diploma in Marketing
* Business degree without marketing specialisation
* Marketing-based degree
* MBA
English Language Requirements
Applicants for whom English is not their first language must normally demonstrate that they possess one of the following qualifications at the stated grade:
* Cambridge Advanced English (CAE) A or B
* IELTS 6.5 or more
* TOEFL 600 or more, or 250 for the computer version.
We additionally reserve the right to determine admission to the course by interview or other appropriate means, and may ask students to attend English language lessons in addition to their MA subjects.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| TOEFL Paper-based: | 600 |
| TOEFL Computer-based: | 250 |
Accreditation
UK Government University funded by HEFCE
Ask a Question
You can contact Faculty of Business, Sport and Enterprise to ask a question about Marketing Management at Southampton Solent University.
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