Advertising and Marketing – (M.A.)

The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.
The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme.

This module normally lasts between 8-12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Eligibility

Students must successfully meet the following assessment criteria:

* Academic - successful completion of all Semester 1 modules including research methods at the first attempt
* CV Short listing - Submit a CV, which will be used for competitive short listing by the internship panel.
* Presentation - prepare and successfully deliver a formal presentation
* Interview- interview with the university internship panel

Assessment

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.