Search
Did you study here?
Write a short review & help students like you! Over 1,500 students already shared their experience.
International Marketing – (M.Sc.)
Coventry University
Faculty of Business, Environment and SocietyTherefore, information might be incorrect, incomplete or outdated. We apologise for your inconvenience..
If you are a student, you can request further information from the programme contact person(s) listed below..
If you are an employee of Coventry University, please contact us to administrate this information.
| Annual Tuition Fee: | ≈ € 6,750 - | ||
| Location: | Coventry / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
| ||
| Education Variants: |
| ||
| Languages: | English | ||
Location of Coventry University
Our MSc International Marketing degree aims to introduce and develop a contemporary perspective to the international marketplace and the key tasks involved in successful international marketing. Module coverage ranges from analysis and research of the international environment to the design and implementation of specific international marketing activities and strategies.
MSc Strategic Marketing Management aims to develop a strategic marketing focus and link it to the strategy process within an organisation. It concentrates on external issues but also links these to the internal capabilities. It emphasises customer care as well as competitive advantage.
These specialist studies include material on:
* Positioning and perception in marketing, and an appreciation of the way brands are developed
* Value added partnerships and Mega Marketing
* Power and conflict within relationships and wider marketing networks
* Expeditionary Marketing and the launching of new products
* New initiatives in Marketing for the 21st century
This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.
Contents
The course offers students a range of postgraduate opportunities based around core modules fundamental to understanding the application of marketing concepts and theories in a variety of business contexts.
Students can develop more specialist knowledge, understanding and skills by opting for specialist modules.
All students study a common core in the first semester. In the second semester you will study modules specific to your chosen award, which would include material on:
* Key influences on the global marketing management paradigm
* Information and research for international marketing
* Branding and brand strategies
* On-line marketing in international markets
* International marketing strategy, planning and organisation
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Entry requirements
Applicants should hold a good second class honours degree, preferably in a related business or management discipline.
Applicants whose first language is not English must have a minimum IELTS 6.5 or TOEFL 600 or equivalent.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Ask a Question
You can contact General Enquiries to ask a question about International Marketing at Coventry University.
Relevant Links
Contact
Contact Coventry University
Using the form on this page, you can directly ask questions to the contactpersons at the university.
Fill out your contact information and message. The information you fill out in this form will be sent directly to the university. They will reply to you on the e-mail address you provide here.
Explain your academic background in the message; the more sophisticated your e-mail, the better the answer.
MastersPortal.eu cannot take any responsibility for the answering of contacts or for the content of their replies.
MastersPortal.eu - Finds the Masters for you!