Search
Did you study here?
Write a short review & help students like you! Over 1,500 students already shared their experience.
Marketing Management – (M.A.)
Coventry University
Faculty of Business, Environment and SocietyTherefore, information might be incorrect, incomplete or outdated. We apologise for your inconvenience..
If you are a student, you can request further information from the programme contact person(s) listed below..
If you are an employee of Coventry University, please contact us to administrate this information.
| Annual Tuition Fee: | ≈ € 6,600 - | ||
| Location: | Coventry / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
| ||
| Education Variants: |
| ||
| Languages: | English | ||
Location of Coventry University
The MA Marketing Management aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues. The emphasis is on being able to generate propositions and recommendations based on the synthesis of complex arguments.
MA Marketing Management aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues. The emphasis is on being able to generate propositions and recommendations based on the synthesis of complex arguments.
This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.
Contents
Your study would include material on:
* Strategic promotional planning
* New initiatives in Marketing for the 21st century
* Branding and brand strategies
* New approaches to marketing theory
* Service issues in a changing commercial environment
The module option in the second semester offer students the option to select from a range of topics, including e-marketing and services marketing.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Entry requirements
To be considered for the MA Marketing Management programme you must normally hold a good 2nd class Honours degree in a related Business or Management discipline or any other discipline that is acceptable to the Business School.
Applicants whose first language is not English must have a minimum IELTS 6.5 or TOEFL 600 or equivalent.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Ask a Question
You can contact General Enquiries to ask a question about Marketing Management at Coventry University.
Relevant Links
Contact
Contact Coventry University
Using the form on this page, you can directly ask questions to the contactpersons at the university.
Fill out your contact information and message. The information you fill out in this form will be sent directly to the university. They will reply to you on the e-mail address you provide here.
Explain your academic background in the message; the more sophisticated your e-mail, the better the answer.
MastersPortal.eu cannot take any responsibility for the answering of contacts or for the content of their replies.
MastersPortal.eu - Finds the Masters for you!