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Marketing – (MBA)
Coventry University
Faculty of Business, Environment and SocietyTherefore, information might be incorrect, incomplete or outdated. We apologise for your inconvenience..
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| Annual Tuition Fee: | ≈ € 9,325 - | ||
| Location: | Coventry / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Coventry University
Coventry Business School´s MBA programmes have been designed for individuals seeking to develop their managerial capabilities and who have middle and senior management aspirations. Hence our MBAs have been designed to enable students to study a generalist managerial programme but to enable career development in their specific area of interest or expertise.
This course provides a programme of studies covering both the business and strategy elements of marketing. It has been developed in consultation with leading employers, and is recognised by the Chartered Institute of Marketing for maximum exemptions against the CIM diploma examinations.
MBA Marketing provides a further specialist route to those who wish to customise their programme to ensure a combination of generic MBA elements in addition to some specialist coverage of the marketing function and an awareness of contemporary marketing issues.
Contents
All MBA students (regardless of their chosen route) study four core management modules but in the second semester MBA Marketing students specialise by studying relevant areas.
Semester 1
All MBA students study four core management modules. These are:
* Human Resource Management
* Marketing Management
* Financial Analysis & Decision Making
* Economic Environment of Business
Semester 2 Strategic Management (Studied by all MBA students.) MBA Marketing students must choose a further threemodules from a list of modules relevant to their named MBA award. These are:
* Marketing Planning
* International Marketing
* Marketing Communications
Semester 3 During the final semester all students will undertake a module on Research Methods and either a company
internship or a dissertation in a specialist area relevant to their chosen MBA.
If the dissertation is chosen, staff members will supervise dissertations that fall within their area of expertise or alternatively, staff will suggest topics which lie within their specialist expertise.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
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Register Now!Requirements
Entry requirements
* For entry, you should normally have a good Honours degree or an equivalent qualification.
* Applicants whose first language is not English must have a minimum IELTS 6.5 or TOEFL 600 or equivalent.
* Applicants must normally have a minimum of two years' post experience.
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
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You can contact General Enquiries to ask a question about Marketing at Coventry University.
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