Search
Did you study here?
Write a short review & help students like you! Over 1,500 students already shared their experience.
Strategic Marketing Management – (M.Sc.)
Coventry University
Faculty of Business, Environment and SocietyTherefore, information might be incorrect, incomplete or outdated. We apologise for your inconvenience..
If you are a student, you can request further information from the programme contact person(s) listed below..
If you are an employee of Coventry University, please contact us to administrate this information.
| Annual Tuition Fee: | ≈ € 6,560 - | ||
| Location: | Coventry / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
| ||
| Education Variants: |
| ||
| Languages: | English | ||
Location of Coventry University
The MSc Strategic Marketing Management degree aims to develop a strategic marketing focus and link it to the strategy process within an organisation. It emphasises customer care as well as competitive advantage.
Companies the world over, whether they are involved in consumer sales, B2B, intermediaries, charities or NGOs, all recognise the importance of marketing and therefore the need to employ qualified and skilled marketing graduates.
This programme is suited to graduates seeking career development and opportunities at management level.
Why study the programme
* Enables you to interpret market data, provide a situational analysis and make recommendations for strategic developments
* Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation
* Shows you how to adapt to changing market conditions and excel in teamwork and leadership
* Aims to give a pathway to study marketing at a higher level by focussing on strategic decision making and to provide a grounding in statistical analysis
* Modules designed to give students a range of cognitive, practical and transferrable skills appropriate to future management roles
Contents
All students study a common core in semester one.
In semester two you will study modules specific to your chosen award, which would include material on:
* Positioning and perception in marketing, and an appreciation of the way brands are developed
* Value added partnerships and mega marketing
* Power and conflict within relationships and wider marketing networks
* Expeditionary marketing and the launching of new products
* New initiatives in marketing for the 21st century
As part of the Strategic Marketing Management MSc degree students have the option of enrolling on the internship programme.
This module normally lasts between 8-12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.
Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.
Eligibility
Students must successfully meet the following assessment criteria:
* Academic - successful completion of all Semester 1 modules including research methods at the first attempt
* CV Short listing - Submit a CV, which will be used for competitive short listing by the internship panel.
* Presentation - prepare and successfully deliver a formal presentation
* Interview- interview with the university internship panel
Assessment
After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.
More information on the internship programme offered by Coventry University Business School
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
GRE Scores are accepted at business schools worldwide. Learn more and register.
Register Now!Requirements
Entry requirements
To be considered for the MSc Strategic Marketing Management programme you must normally hold a good 2nd class Honours degree in a related Business or Management discipline or any other discipline that is acceptable to the Business School.
Applicants whose first language is not English must have a minimum IELTS 6.5 or TOEFL 600 or equivalent.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
Ask a Question
You can contact General Enquiries to ask a question about Strategic Marketing Management at Coventry University.
Relevant Links
Contact
Contact Coventry University
Using the form on this page, you can directly ask questions to the contactpersons at the university.
Fill out your contact information and message. The information you fill out in this form will be sent directly to the university. They will reply to you on the e-mail address you provide here.
Explain your academic background in the message; the more sophisticated your e-mail, the better the answer.
MastersPortal.eu cannot take any responsibility for the answering of contacts or for the content of their replies.
MastersPortal.eu - Finds the Masters for you!