Sport Business Management – (M.A.)

Contents

Students who wish to build their competencies in business skills such as finance, economics and statistical analysis may opt for the MSc route. For applicants who prefer to develop their training and skills in marketing and human resource management, for example, the MA route offers a more appropriate choice.
Students on the MA/MSc Sport Business Management programme will be required to successfully complete the following subject areas over three semesters. Students will also be expected to undertake a sport dissertation or company internship report*.
Mandatory areas of study for the MA/MSc in Sport Business Management:

* Sports Industry and Markets
* Sport Marketing and Sponsorship
* Sport Operations Management
* Directed Readings in Sport Management
* Sports Law and Broadcasting
* Events Management

Optional subject choices for MA in Sport Business Management available for students include:

* Strategic Management
* Human Resource Management
* Consumer Behaviour
* Managing Small Businesses
* Applied Management Skills
* Consultancy and Research Management

Optional subject choices for MSc in Sport Business Management available for students include:

* Financial Decision Making
* Corporate Financial Management
* Financial Statement Analysis
* Statistics for Management
* Economic Development
* International Strategic Management

* Subject to students meeting specific criteria

The internship programme

As part of the Sport Business Management MA/MSc degree students have the option of enrolling on the internship programme.

This module normally lasts between 8-12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Eligibility

Students must successfully meet the following assessment criteria:

* Academic - successful completion of all Semester 1 modules including research methods at the first attempt
* CV Short listing - Submit a CV, which will be used for competitive short listing by the internship panel.
* Presentation - prepare and successfully deliver a formal presentation
* Interview- interview with the university internship panel

Assessment

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.