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International Tourism Management – (M.A.)

Coventry University

Faculty of Business, Environment and Society
This programme is currently not being updated by a university administrator.

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Annual Tuition Fee: ≈ € 5,530 -
Location: Coventry / United Kingdom
Duration: 12 months Start Date: September
Educational Form:
  • Taught
Education Variants:
  • Parttime
  • Fulltime
Languages: English 
-1.52916,52.402314

Location of Coventry University

This advanced tourism programme offers specialist focus and training on the management requirements of the travel and tourism sector. Students will gain competencies in the application of management concepts, techniques and strategies for the solution of real life problems and issues in tourism management.
This highly flexible programme offers two pathways, an MA or an MSc. This allows students to choose the management emphasis that suits their preferences and professional development needs.

Job prospects for graduates of the International Tourism Management MA/MSc degree include:

* Tourism Development Officer/Managers at local councils
* Marketing Managers/Product Development Managers at National Tourism Organisations
* Teaching - Further Education Offices, Universities
* Tourism Policy Advisor
* Destination Sales Manager
* Media Relations Manager at Tourist Boards
* Marketing Managers or Product/Portfolio Managers with Tour Operators
* Attraction Manager
* Trainee managers at airlines
* Events and Sales Managers at hotels, attractions and non-governmental organisations.

As part of the International Tourism Management MA/MSc degree students have the option of enrolling on the internship programme.

This module normally lasts between 8-12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Eligibility



Students must successfully meet the following assessment criteria:

* Academic - successful completion of all Semester 1 modules including research methods at the first attempt
* CV Short listing - Submit a CV, which will be used for competitive short listing by the internship panel.
* Presentation - prepare and successfully deliver a formal presentation
* Interview- interview with the university internship panel

Assessment



After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.


Contents

Students who wish to build competencies in business disciplines such as financial accounting and strategy and economics may opt for the MSc in International Tourism Management. For those applicants who prefer to further their training and skills development in marketing and human resource management, the MA in International Tourism Management is a more suitable choice.
This programme includes a dissertation on a tourism related topic or a company report. Students will be able to apply for a company internship and if successful, will be required to do a management report.
Mandatory modules for MA/MSc International Tourism Management

* Principles of Sustainable Tourism
* Events Management
* Tourism Marketing
* International Tourism

Optional module choices for MA International Tourism Management available for students include:

* Consumer Behaviour
* Information Acquisition and Analysis
* Employee Relations
* International HRM

Optional module choices for the MSc International Tourism Management available for students include:

* International Business and Global Strategy
* International Financial Markets
* Statistics for Management
* Financial Analysis and Decision Making

IELTS

You are normally required to take an English Proficiency Test.

Most European Universities recognise the IELTS test.

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Requirements

You should hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

Applicants whose first language is not English must have a minimum IELTS 6.5 or TOEFL 600 or equivalent.

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Language Proficiency

Cambridge English: Advanced (CAE): Grade C (Score: 60)

Ask a Question

You can contact General Enquiries to ask a question about International Tourism Management at Coventry University.

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