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International Tourism – (MBA)
Coventry University
Faculty of Business, Environment and SocietyTherefore, information might be incorrect, incomplete or outdated. We apologise for your inconvenience..
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| Annual Tuition Fee: | ≈ € 9,325 - | ||
| Location: | Coventry / United Kingdom | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Coventry University
The International Tourism MBA has been designed to blend generic management skills with tourism. It will equip students with the analytical, strategic and policy making skills required for sustainable tourism management both within commercial business enterprises and also the public sector of the industry.
Tourism offers a wide range of career and professional opportunities creating a global demand for specialist business and policy training in tourism.
This programme is suited to graduates seeking career development and opportunities at management level. Possible sectors for employment include travel, visitor attractions, tourist marketing and consultancy, educational institutions and national and regional tourist boards.
* Equips students with the specialist management skills required in this dynamic industry
* This programme includes a field trip to a national or international tourism destination
* Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation
* Gain practical skills in tourism impact assessment and meet with industry practitioners
* Ideally suited for those already working in the industry seeking to build their career prospects
* Offers a clear opportunity for graduates with a minimum of two years working experience in any sector, who aspire to work in the tourism industry
Contents
Students who enrol on MBA International Tourism will benefit from general training in core business management. This includes a focus on tourism, covering contemporary issues in the sector such as sustainable tourism and strategic management for the tourism industry.
The modules of this course provide specialist training in the practical skills of destination management and tourism impact assessment, competitive strategic analysis for tourism businesses and include an evaluative study trip to a tourism destination.
On the successful completion of the programme, students will have knowledge and competencies in:
* Strategic management in tourism for both the private and public sectors
* Tourism destination management and marketing
* Tourism impact assessment and monitoring
* Sustainable tourism development and management
* Tourism Planning and Policy Development
* Enterprise and business management for the tourism sector
* The use of new technologies and their application to tourism operations
Programme Structure Semester 1
* Financial Analysis and Decision Making
* Human Resource Management
* Marketing Management
* Economic Environment of Business
Semester 2
* Strategic Management
* Strategic Tourism Management
* Principles of Sustainable
* Tourism Management
* Tourism, Culture and Society
Semester 3
* Research Methods
* Dissertation or Company Internship and Report
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testRequirements
You should hold a good honours degree in a relevant academic discipline and at least two years work experience after completing their undergraduate degree programme.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade C (Score: 60) |
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