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International Marketing – (M.Sc.)
Newcastle University
Newcastle University Business School
| Application Deadline: | Applications are considered throughout the year | ||
| Location: | Newcastle Upon Tyne / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
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| Education Variants: |
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| Languages: | English | ||
Location of Newcastle University
The programme consists of compulsory taught modules (100 credits) and a project leading to a dissertation (60 credits). The taught compulsory component covers the core principles of marketing, business strategy and accounting. You then focus on specific international marketing issues. Modules include: international business environment; marketing research; international marketing; market analysis; international brand management; principles of marketing; international marketing communications management.
Students also select 20 credits of optional modules. Likely options include customer relationship management; managing design and product development; exploring e-business; performance and decision management.
Contents
Compulsory modules:
NBS8045 The International Business Environment
NBS8526 Principles of Marketing
NBS8507 International Marketing
NBS8508 Market Analysis
NBS8509 International Brand Management
NBS8510 International Marketing Communications Management
NBS8512 Dissertation in Marketing
NBS8514 Marketing Research
NBS8227 Analysis of Company Accounts
Optional modules:
NBS8055 Exploring EBusiness
NBS8102 Management and the New Media
NBS8213 Managing Design and Product Development
NBS8225 Performance and Decision Management
NBS8236 Customer Relations Management
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
An upper-second-class (2.1) Honours degree or international equivalent. Applicants whose first language is not English require IELTS 6.5 or equivalent, with no less than 6.0 in any element.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 6.5 |
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You can contact Postgraduate Office, Business School to ask a question about International Marketing at Newcastle University.
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