Tourism Management and Marketing – (M.Sc.)

BU has been voted Number 1 for Tourism for the second year running in the Guardian University League Tables.

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. This ensures that discussion in seminars is informed by both industry and academia, from the likes of Alan Fyall and Professor Dimitrios Buhalis (one of the most cited authors in the world on tourism marketing).

The make-up of the course is truly international, giving you a unique opportunity to mix with a diverse range of nationalities, allowing you to increase your intercultural competence - vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.

The course will help you to establish an understanding of the principles of tourism and hospitality marketing management, giving you a framework upon which to understand business development and marketing planning. Specifically, it examines the relationships between customer satisfaction and marketing organisation, research planning, budgeting, marketing programmes, strategies and communication. You will develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues, and our close links with industry ensure that this course does exactly that. An optional 30-week work placement can help you put your learning into practice.