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Marketing – (M.Sc.)
Queen Mary, University of London
Masters Programmes
| Annual Tuition Fee: | ≈ € 9,688 - ≈ € 17,096 (non-EEA) | ||
| Location: | London / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Languages: | English | ||
Location of Queen Mary, University of London
This programme will provide you with a comprehensive knowledge of the working practices, theories and issues connected with the dynamic and increasingly important field of marketing in the global business arena. It will be attractive to both graduates and professionals who are interested in a career in marketing, or who wish to widen their knowledge and competencies in this field. The programme will identify processes of globalisation and their impact on multinational enterprises and national firms.
It will compare strategies involved in marketing, examine the growing field of E-marketing, discuss the contemporary debate over marketing ethics and contrast different approaches to the study of marketing and their implications. You will gain an understanding of the nature of global brands and their centrality for sustainable relationships with major stakeholders. You will also learn about the appropriateness of the use of qualitative and quantitative research methods for marketing, how to perform market research and how to design marketing programmes.
Contents
You will take the following core modules:
* Brand Management
* International Marketing Communications
* International Marketing
* Research Methods for Business and Management
* The Firm and the Market
* Understanding Consumer and Market Behaviour
Optional modules may include:
* E-Marketing
* Innovation and Global Competition
* Finance for Development
* Qualitative Research Methods
* Quantitative Research Methods
* Strategic Games for Managers
Assessment Assessment takes a number of different forms including coursework essays, assignments and presentations, and examinations that take place in May or early June. You must achieve an overall pass in order to progress to your dissertation, which has to be submitted by the end of August, and must also be passed for a degree to be awarded.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
A good upper-second class degree at undergraduate level or overseas equivalent. A degree in business with marketing, communications, or marketing related modules is also desirable.
English language entry
* IELTS 7.0
* TOEFL 610
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
Ask a Question
You can contact Geraldine Marks to ask a question about Marketing at Queen Mary, University of London.
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