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Management (Marketing) – (M.Sc.)
University of Kent, Canterbury Campus
Kent Business School
| Application Deadline: | June 30 | ||
| Annual Tuition Fee: | ≈ € 10,278 - ≈ € 15,420 (non-EEA) | ||
| Location: | Canterbury / United Kingdom / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Credits (ECTS): | 60 | ||
| Languages: | English | ||
Location of University of Kent, Canterbury Campus
Our Masters in Management programme structure offers you a choice of different pathways which allow you to cover topics of interest in more depth and are all approved and accredited by the Chartered Institute of Marketing (CIM). Each pathway has subject specific compulsory modules, in addition to the opportunity to explore your chosen subject further through your choice from a wide choice of available elective modules.
The Masters in Management (Marketing) pathway aims to give you further insight into the different activities associated with marketing, such as meeting the needs of consumers through market research, product design, and different communication strategies.
This pathway has a higher level of CIM accreditation for those interested in pursuing their career in Marketing. The MSc Management (Marketing) programme pathway has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM’s Professional Postgraduate Diploma in Marketing.
We offer a real world approach to help you further your career objectives through relevant business opportunities designed to enable you to explore an organisation, career or industry of interest to you.
Contents
You take the five taught core modules plus:
* Three compulsory modules: Marketing; Marketing Communications; Marketing in an International Perspective.
* Two electives chosen from the example list below, subject to availability.
For the specialist Master's programme in marketing, see MSc Value Chain Management on p56.
Electives
* Auditing
* Corporate Finance
* Globalisation and Corporate Social Responsibility
* Economics of the Electronic Market Place
* E-Commerce Technology and Infrastructures
* European Business
* Financial Statement Analysis
* International Environmental Law
* Leadership and Management
* Managing Diversity and Equal Opportunities
* Managing the Multinational Enterprise
* Managing Island and Coastal Tourism
* Management of Operations
* Social Responsibility Accounting
* Structure and Organisation of the e-Enterprise
* Tourism Development, Asia Pacific
Assessment
Assessment is by examination and coursework.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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Register Now!Requirements
A good first degree attaining a 2.1or equivalent; two academic references; a one-sided essay outlining 'How the MSc programme will assist my future career' and proof of English language proficiency.
* IELTS 7.0 (no less than 6.5 in reading and writing)
* TOEFL Paper – 600 (including 4.5 in test of written English) iBT – 100 (including 22 in reading and writing)
* Cambridge Certificate of Proficiency B
* Cambridge Advanced Certificate A
* Pearson Test of English (PTE) 68 (including 65 in all four subjects
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Language Proficiency
| IELTS Band: | 7.0 |
| Cambridge English: Advanced (CAE): | Grade B (Score: 75) |
| TOEFL Paper-based: | 600 |
| TOEFL Internet-based: | 100 |
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