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Marketing – (M.Sc.)

University of Hertfordshire

Business School
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Disciplines:
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Annual Tuition Fee: ≈ € 7,820 - ≈ € 12,030 (non-EEA)
Location: Hatfield / United Kingdom / View location on map ▾ Hide location on map ▴
Duration: 12 months Start Date: January, September
Educational Form:
  • Taught
Education Variants:
  • Fulltime
Languages: English 
-0.243158,51.753377

Location of University of Hertfordshire

This course helps you take your career in marketing to management level. Whether you are a recent graduate looking to improve your profile before entering the job market, or a marketing professional who wants to gain further qualifications and increase your prospects, the course gives you the skills and knowledge you will need.

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We adopt a participative approach to your study, and you are encouraged to share knowledge and experience and so contribute to others' learning.

Careers
This course is designed to help you progress your career in marketing towards management some of the roles out graduates have taken. Teaching methods
We offer a varied programme of teaching that includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.

You will be assessed through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.


Contents

Core modules
* Adding Value Through Marketing

* Dissertation: Marketing

* Integrated Research Project in Strategic Marketing

* Organisations in Context

* Postgraduate Research Methodology

* Research for Marketing Practitioners

Optional modules
* Behaviour and Marketing Creativity

* Managing a Small Business

* Project Management

IELTS

You are normally required to take an English Proficiency Test.

Most European Universities recognise the IELTS test.

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GRE® revised General Test

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Requirements

An honours degree (at least 2:2 or above) or equivalent in marketing or business or a professional qualification in marketing. An IELTS score of 6.5 or TOEFL score of 580 (237 CBT) is required for those for whom English is not their first language.

Additional Requirements

Minimal degree required: Bachelor's degree
Minimal amount of work experience Not specified

Language Proficiency

IELTS Band: 6.5
Cambridge English: Advanced (CAE): Grade C (Score: 60)
TOEFL Paper-based: 580
TOEFL Computer-based: 237

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