2D Digital Animation – (M.A.)

2D Digital Animation is an award inside the Postgraduate Media Programme.

2D Digital Animation looks at traditional animation and blends those skills and approaches with new media to form new content and formats. A knowledge of the rich heritage of 2D animation is explored while new technologies and markets such as the web are evaluated and developed.

Students are asked to look at the possibilities of experimentation, both in form and content, that traditional animation has actively encouraged, and to rethink the role of 2D Digital Animation in contemporary animation markets and in terms of existing and new audiences.

2D Digital Animation students explore the possibilities of visual styles, narrative construction and character based work, while discovering the myriad of new opportunities that the growth in television channels and online animation have for the practitioner.

2D Digital Animation allows the student to develop distinctive visual styles and innovative formats, creating a fusion of the traditional art skills of the past with the digital technology of the present day, encouraging experimentation, enterprise and innovation.

Particular emphasis is given to providing you with the skills necessary to further your career as an animator. The course is designed to help you understand and work within the contemporary media environment. Particular attention is given to helping you acquire enquiry and information handling skills, enterprise skills in the development and presentation of ideas, in communicating in the spoken and written word, and addressing particular audiences.