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Marketing Management – (M.Sc.)
Tilburg University
Faculty of Economics and Business Administration
| Application Deadline: | 15 April (non-EU), 1 July (EU) | ||
| Annual Tuition Fee: | ≈ € 1,672 ≈ € 10,506 (non-EEA) | ||
| Location: | Tilburg / Netherlands / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 12 months | Start Date: | September |
| Educational Form: |
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| Education Variants: |
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| Languages: | English | ||
Location of Tilburg University
Obtaining knowledge of market segmentation, insight in consumer decision making and the use of marketing instruments are the core tasks of any marketing manager. That is why these subjects form the core of the varied offer of specialised courses in the Master´s programme in Marketing Management.
Marketing is a field with many specialised disciplines, such as Brand Management, Marketing Communication and Marketing Channel Management. You will focus on issues like how to create brands, how to develop and test advertisements and how to set up new distribution channels. In addition, you will learn how to apply these insights to real-life marketing problems. As a Marketing Management graduate, you will have obtained a great deal of theoretical knowledge as well as sufficient practical skills to carry out market research. end content_main
Contents
The programme consists of 60 Credits (ECTS), equivalent to 1680 hours of study, offered over two semesters. The first semester starts in September, with exams in December and January. The second semester runs from February to June, but is divided in two. From February to April, you will take the two courses. From April onwards, you will be able to focus on your Master´s thesis.br>
Programme 2009-2010 * Brand Management
* Marketing Channel Management
* Marketing Communication
* Strategic Marketing Management
* 1 elective out of:
- Advanced Marketing Research
- International Marketing
- Strategic Management
* 2 electives out of:
- Experimental Research
- Marketing Information Management
- Purchasing Management
- Survey Methodology
* Master's Thesis
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take testGRE® revised General Test
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Register Now!Requirements
In order to have access to the Master's programme in Marketing Management, you need a solid basis in the following areas:
* Mathematics and Statistics
* Academic Skills
* Organisation
* Management
* Finance or Accounting
* Marketing
Proficiency in English is essential. A minimum Academic IELTS score of 6.5 overall (and 6.0 minimum on parts), or, alternatively, a minimum TOEFL score of 575 (paper-based) or 233 (computer- based) or 90 (Internet-based) is required. Scores on separate parts are also evaluated, since candidates must possess good reading, writing, and oral skills. Native English speakers and applicants with a Bachelor´s degree from a programme entirely in English are exempted from this requirement. In addition, candidates must submit their GMAT test score. The average GMAt score of admitted students is 600.
Candidates must be able to function both independently and as part of an international team. They must also be able to make valuable contributions to the discussion of cases. This implies that candidates should be bright, hard-working, flexible, open-minded, assertive, and creative and should have good communication skills.
Additional Requirements
| Minimal degree required: | Bachelor's degree |
| Minimal amount of work experience | Not specified |
Accreditation
The business programmes of the Faculty of Economics and Business have been accredited by the Association To Advance Collegiate Schools of Business (AACSB International). Tilburg University, therefore, is proud to be distinguished as one of the very select group of European institutions to acquire AACSB accreditation.
Ask a Question
You can contact Tilburg University Contact to ask a question about Marketing Management at Tilburg University.
Relevant Links
- Tilburg University - Master website
- Department Homepage
- University website
- Information about University
- StudyinHolland.nl : Information on why and what to study in The Netherlands.
- Student Experiences about The Netherlands - STeXX.eu
- StudyinHolland Youtube Channel
- Nuffic - Netherlands organisation for international cooperation in higher education
- Nuffic Grand Finder
- Nuffic Study Finder
- Holland Alumni network
Contact
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