Art Theory, Criticism and Management – (M.A.)

The goal of the ATCM programme is to provide art research students with business studies and students with a background of business studies knowledge and skills of art studies. The focus is equally on the art and business studies. The combination of art and marketing and management education in a master’s level programme is unique and the current wide cultural field of working life requires this expertise. The ATCM degree qualifies a student for postgraduate (PhD) studies in the major subject, and within both areas of these fields new research is indispensable. The programme also considers some national and international art policy.

Depending on their background studies, students enter the ATCM programme from both partner universities and study at both institutions. At the Aalto University School of Economics, the ATCM programme is a minor studies in the MSc programme in Marketing at the Department of Marketing and Management. The major topics cover a wide range of courses in marketing, management and international business.

After obligatory studies, students choose their elective studies from a variety of optional courses in either university. Students continue to deepen their advanced theoretical art and criticism studies or study for example law and copyrights of arts and European art policy or at the Aalto University School of Economics gain knowledge on marketing, management and international business.

Departments involved
At the University of Helsinki, the major fields of study are Aesthetics, Comparative Literature and Theatre Research at the Department of Philosophy, History, Culture and Art Studies within the Faculty of Arts. Studies can be also made in Film and Television Research, and Semiotics.