Strategic Marketing – (M.Sc.)

Suitable for both practising marketing managers and for recent graduates considering a career in marketing or who have recently taken up a marketing appointment either in the UK or overseas.

Takes you on to working confidently in a marketing role in a wide range of industries. Course examples and coursework will include marketing best practice in the following sectors: financial and professional services, retailing and consumer services, and manufacturing and business-to-business.

You will be taught by a team with an international reputation for researching, publishing and teaching on strategic marketing.

Course description

The Strategic Marketing MSc is designed to equip students for a successful career in marketing. We also want students to enjoy themselves, be intellectually challenged, stimulated and excited by what they will be learning and doing.

The course provides students with a practical and thorough research-grounded knowledge of strategic marketing within Cranfield’s world-class learning environment and learning resources. Specifically, students gain:

• knowledge and skills to analyse marketing issues and problems using a range of marketing tools and frameworks, and to develop appropriate marketing strategies using these tools
• the ability and understanding to apply marketing tools and frameworks across a wide variety of marketing situations, accurately and confidently
• the practical skills to analyse, research, communicate and present their ideas and recommendations.

We provide students with an online learning portal to enable access to a wide range of facilities including electronic teaching materials, marketing software, self-assessment exercises, and some of the course reading.