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Marketing – (M.A.)
Webster University Vienna
Business and Management
| Application Deadline: | 5 starting dates per year | ||
| Annual Tuition Fee: | ≈ € 9,225 - | ||
| Location: | Vienna / Austria / View location on map ▾ Hide location on map ▴ | ||
| Duration: | 18 months | Start Date: | January, March, May, August, October |
| Education Variants: |
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| Languages: | English | ||
Location of Webster University Vienna
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions.
Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.
Program Learning Outcomes
* Graduates will be able to develop a complete marketing research document which involves gathering the information, analyzing the information, analyzing the data collected, and forecasting the critical information which is in support of the marketing plan
* Graduates will be able to demonstrate the ability to identify and select markets for specific products to be targeted.
* Graduates will be able to demonstrate and quantitatively understand the nature of the marketing mix, and the judgment required for allocating scarce resources across the marketing mix.
* Graduates will be able to demonstrate the ability to develop a fully integrated promotion plan to support the overall marketing plan.
* Graduates will be able to create a comprehensive marketing plan for a product or service.
* Graduates will be able to create a channel of distribution plan which gives strategic competitive advantage to their marketing plan.
* Graduates will be able to give professional presentations of their marketing plans.
Contents
Information and Curriculum at:
IELTS
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Application Instructions for Graduate Applicants
Accreditation
* Webster University is accredited in the United States by the Higher Learning CommissionThe accreditation, which was first awarded in 1925, includes undergraduate and graduate levels at all locations worldwide where the University offers programs.
* since 2001 by the Austrian Federal Ministry of Science and Research (bm:wf) as an Austrian Private University.
* since 2008, by ACBSP ( Association of Collegiate Business Schools and Programs) accreditation for Webster business programs
* Member of the EFMD (European Foundation for Management Development) and the AACSB (American Assembly of Collegiate Schools of Business)
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