M.Sc. Marketing and International Management

University of Reading | Reading , United Kingdom
Through a focus on contemporary concepts and theories of marketing and international management, this programme enables students to appreciate the importance of marketing from both strategic and operational perspectives.



A sound marketing strategy is critical to generate competitive advantage for any organisation, regardless of its size or sector. This programme builds students knowledge in key strategic areas such as global marketing, international management and digital marketing and develops knowledge in areas such as market research and consumer behaviour. A range of optional modules enables individual students to personalise their degree by selecting the areas that most interest them. The programme culminates in either a project or a dissertation, enabling students to consolidate their knowledge.

Why Henley?

  • Consistently maintain highest standards: Henley is in top 1% of business schools worldwide to hold accreditation from all three bodies in the UK, Europe and US
  • Excellent networking potential : 66,000 Henley alumni in 150 countries
  • High calibre students: always oversubscribed, 1,000 ambitious new Masters students join Henley each year
  • Award winning campus: beautiful, green, 320 acres, with state of the art facilities
  • World-leading faculty: widely published, frequently asked for expert comment by media and to speak at events
  • Part of world top 1% ranked university: Reading has a global reputation for its learning experience and employability potential.

Detailed Course Facts

Tuition fee
  • GBP 18650 Year (Non-EEA)
  • GBP 12200 Year (EEA)
Start date
Duration full-time 12 months
Delivery mode On Campus
Educational variant Full-time

Course Content

  • International Strategic Management
  • Global Marketing Management
  • Principles of Marketing
  • Market Research
  • Study and Research Skills: Sources, Methods, and Practice
  • Consumer Behaviour

Optional Modules

  • Dissertation (MM)
  • Marketing and International Management Business Project


Financial Management aking and Performance Evaluation

Optional Modules

In addition students must choose two optional modules from the list below. For students substituting MMM068 Marketing and International Management Business Project with a Dissertation, one optional module should be selected and the form on the following page must be completed.
  • International Corporate Social Responsibility
  • Entrepreneurship and Small Business Management
  • Business to Business Marketing
  • Marketing Communications
  • Management in Creative and Cultural Organisations
  • Understanding Emerging Markets
  • Marketing, Management and Delivery of Services

English Language Requirements

CAE score
200(Grade A)

IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more


A good first or second class UK honours degree, or overseas equivalent, will usually be required. Applicants with relevant experience or professional qualifications will also be considered.

Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines.

Work Experience

No work experience is required.

More Information


Henley Business School is triple-accredited by the UK, European and US accrediting bodies, placing us among the top 1% of global business schools. Henley is also ranked among the leading business schools in Europe.

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University of Reading, United Kingdom

United Kingdom The University of Reading is ranked as one of the UKs 20 most research-intensive universities and as one of the top 200 universities in the world. We enjoy a world-class reputation for teaching, research and enterprise. Established as an extension college of Christ Church, Oxford in 1892, we received a Royal Charter in 1926, the only university to do so between the two world wars.

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