This highly popular Masters programme will provide you with an understanding of the latest principles and practices in marketing and examine how marketing strategy is critical in generating competitive advantage for most organisations, regardless of their size or the sector in which they operate.
You will develop a knowledge of the key marketing theories, frameworks and models, alongside an understanding of current and emerging business and marketing practices used by leading organisations worldwide.
Teaching combines the latest principles and practices in marketing with leading-edge research. We also welcome regular guest speakers from industry - with experience in businesses ranging from SMEs to multinational organisations - to share their expertise and provide our students with unique insights and perspectives. This real-world interaction forms a distinctive and highly rewarding part of the programme. A strong focus on student participation means you gain a real understanding of the strategies, challenges and opportunities facing business and marketing managers on an international scale. Student projects will allow you to apply your knowledge and abilities to real world situations.
MSc Marketing and International Management focuses closely on areas including business to business marketing, marketing theory, marketing strategy and marketing management. Our MSc International Management programme explores management in a broader, context looking at the role and impact of the individual within an organisation and other factors affecting a firm ranging from human resources and business ethics to leadership and financial management.
£10,000 (UK/EU students) £16,000 (International students)
IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.
You are expected to have obtained a UK upper second class honours degree, or the international equivalent. Students whose first language is not English are required to provide evidence of proficiency.
No work experience is required.
Henley Business School is triple-accredited by the UK, European and US accrediting bodies, placing us among the top 1% of global business schools. Henley is also ranked among the leading business schools in Europe.
Fortunately enough I was able to find StudyPortals. Right from the start of the application to getting the confirmation of admission I was using StudyPortals.
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The University of Reading is ranked as one of the UK’s 20 most research-intensive universities and as one of the top 200 universities in the world. We enjoy a world-class reputation for teaching, research and enterprise. Established as an extension college of Christ Church, Oxford in 1892, we received a Royal Charter in 1926, the only university to do so between the two world wars.