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This highly popular Masters programme will provide you with an understanding of the latest principles and practices in marketing and examine how marketing strategy is critical in generating competitive advantage for most organisations, regardless of their size or the sector in which they operate.
You will develop a knowledge of the key marketing theories, frameworks and models, alongside an understanding of current and emerging business and marketing practices used by leading organisations worldwide.
Teaching combines the latest principles and practices in marketing with leading-edge research. We also welcome regular guest speakers from industry - with experience in businesses ranging from SMEs to multinational organisations - to share their expertise and provide our students with unique insights and perspectives. This real-world interaction forms a distinctive and highly rewarding part of the programme. A strong focus on student participation means you gain a real understanding of the strategies, challenges and opportunities facing business and marketing managers on an international scale. Student projects will allow you to apply your knowledge and abilities to real world situations.
MSc Marketing and International Management focuses closely on areas including business to business marketing, marketing theory, marketing strategy and marketing management. Our MSc International Management programme explores management in a broader, context looking at the role and impact of the individual within an organisation and other factors affecting a firm ranging from human resources and business ethics to leadership and financial management.
* Business to business marketing
* Ethics in marketing and international management
* Financial management
* Global marketing management
* International strategic management
* Marketing and international management business project or Dissertation
* Market research or Marketing and consumer society
* Principles of marketing
* Professional development and practice
* Study and research skills
+ 1 optional module chosen from a wide range of modules spanning areas including: digital marketing; entrepreneurship and small business management; human resource management; leadership.
You are expected to have obtained a UK upper second class honours degree, or the international equivalent. Students whose first language is not English are required to provide evidence of proficiency.
|CAE score:||80 (Grade A)|
Henley Business School offers a wide range of postgraduate scholarships to students from all over the world. Please see
Henley Business School is triple-accredited by the UK, European and US accrediting bodies, placing us among the top 1% of global business schools. Henley is also ranked among the leading business schools in Europe.
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