A sound marketing strategy is critical to generate competitive advantage for any organisation, regardless of its size or sector. This programme builds students’ knowledge in key strategic areas such as global marketing, international management and digital marketing and develops knowledge in areas such as market research and consumer behaviour. A range of optional modules enables individual students to personalise their degree by selecting the areas that most interest them. The programme culminates in either a project or a dissertation, enabling students to consolidate their knowledge.
Optional ModulesIn addition students must choose two optional modules from the list below. For students substituting MMM068 Marketing and International Management Business Project with a Dissertation, one optional module should be selected and the form on the following page must be completed.
IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.
A good first or second class UK honours degree, or overseas equivalent, will usually be required. Applicants with relevant experience or professional qualifications will also be considered.
Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines.
No work experience is required.
Henley Business School is triple-accredited by the UK, European and US accrediting bodies, placing us among the top 1% of global business schools. Henley is also ranked among the leading business schools in Europe.
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The University of Reading is ranked as one of the UK’s 20 most research-intensive universities and as one of the top 200 universities in the world. We enjoy a world-class reputation for teaching, research and enterprise. Established as an extension college of Christ Church, Oxford in 1892, we received a Royal Charter in 1926, the only university to do so between the two world wars.