M.Sc. MSc Marketing and International Management

  • On Campus
  • 12 months
  • GBP18650 Year (Non-EEA)
  • English (IELTS accepted)
University of Reading | Reading, United Kingdom
Through a focus on contemporary concepts and theories of marketing and international management, this programme enables students to appreciate the importance of marketing from both strategic and operational perspectives.

Description of MSc Marketing and International Management

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A sound marketing strategy is critical to generate competitive advantage for any organisation, regardless of its size or sector. This programme builds students’ knowledge in key strategic areas such as global marketing, international management and digital marketing and develops knowledge in areas such as market research and consumer behaviour. A range of optional modules enables individual students to personalise their degree by selecting the areas that most interest them. The programme culminates in either a project or a dissertation, enabling students to consolidate their knowledge.

Why Henley?

  • Consistently maintain highest standards: Henley is in top 1% of business schools worldwide to hold accreditation from all three bodies in the UK, Europe and US
  • Excellent networking potential : 66,000 Henley alumni in 150 countries
  • High calibre students: always oversubscribed, 1,000 ambitious new Masters students join Henley each year
  • Award winning campus: beautiful, green, 320 acres, with state of the art facilities
  • World-leading faculty: widely published, frequently asked for expert comment by media and to speak at events
  • Part of world top 1% ranked university: Reading has a global reputation for its learning experience and employability potential.

Detailed Course Facts

Tuition fee
  • GBP 18650 Year (Non-EEA)
  • GBP 12200 Year (EEA)
Start date October  2015
Duration full-time 12 months
Languages
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Full-time

Course Content

  • International Strategic Management
  • Global Marketing Management
  • Principles of Marketing
  • Market Research
  • Study and Research Skills: Sources, Methods, and Practice
  • Consumer Behaviour

Optional Modules

  • Dissertation (MM)
  • Marketing and International Management Business Project

Either/Or:

Financial Management aking and Performance Evaluation

Optional Modules

In addition students must choose two optional modules from the list below. For students substituting MMM068 Marketing and International Management Business Project with a Dissertation, one optional module should be selected and the form on the following page must be completed.
  • International Corporate Social Responsibility
  • Entrepreneurship and Small Business Management
  • Business to Business Marketing
  • Marketing Communications
  • Management in Creative and Cultural Organisations
  • Understanding Emerging Markets
  • Marketing, Management and Delivery of Services

English Language Requirements

IELTS take IELTS test
7
CAE score
200(Grade A)

IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

Requirements for MSc Marketing and International Management

A good first or second class UK honours degree, or overseas equivalent, will usually be required. Applicants with relevant experience or professional qualifications will also be considered.

Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines.

Work Experience for MSc Marketing and International Management

No work experience is required.

More Information

Accreditation

Henley Business School is triple-accredited by the UK, European and US accrediting bodies, placing us among the top 1% of global business schools. Henley is also ranked among the leading business schools in Europe.

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University of Reading, United Kingdom

United Kingdom The University of Reading is ranked as one of the UK’s 20 most research-intensive universities and as one of the top 200 universities in the world. We enjoy a world-class reputation for teaching, research and enterprise. Established as an extension college of Christ Church, Oxford in 1892, we received a Royal Charter in 1926, the only university to do so between the two world wars.