Economics and Business Administration - Global Marketing and Innovation Management, M.Sc.

  • N/A
    Application Deadline
  • 24 months
  • Tuition Fee
    8500 EUR/year
    Tuition fee
  • English (take IELTS)
University rank #251 (WUR) ,
How do companies deal with the increased globalisation and competition? They advertise, promote and introduce their products and services globally, and use innovation as a competitive parameter. Would you like to work with the companies and with the people that are in charge of marketing and innovation nationally as well as globally? This Economics and Business Administration - Global Marketing and Innovation Management programme is offered by the University of Southern Denmark.


The MSc EBA Global Marketing and Innovation Management supplies you with the knowledge, the skills and the expertise required to analyse, plan, manage and implement marketing and innovation strategies on the global market.

You will obtain a thorough insight into how to deal with the interplay between different internal and external stakeholders and factors that promote or inhibit efficient global marketing, entrepreneurship and innovation management, and especially the opportunities and pitfalls in managing these processes and projects.

This Economics and Business Administration - Global Marketing and Innovation Management programme is offered by the University of Southern Denmark. In addition to a strong practice oriented academic foundation, you will acquire managerial skills and tools that you can apply in your future career.

Career opportunities

As a graduate in Global Marketing and Innovation Management you will have the opportunity to pursue a variety of jobs and career paths. Given that your outlook is global and innovative, the career opportunities may be found in Denmark or elsewhere on the global market place.

Your first job after graduation could be as marketing manager, marketing coordinator, project manager, line manager, account manager, brand manager, product innovation manager, research manager or within management and business consulting. You would also make a good candidate for management trainee programmes in international corporations.

The entrepreneurial and innovative nature of the programme may also inspire you to self-employment to start your own innovative venture.

Programme Structure

1st semester
  • Advanced business-to-business and relationship marketing
  • Strategic Market Creations
  • Project Management
  • Advanced Statistical Methodology in Business Economics
2nd semester
  • Global Marketing Management
  • Innovation Management and Marketing
  • Advance Qualitative Methodology in Business Economics
  • Team Project
3rd semester
  • Elective modules
  • Elective modules
  • Company project or elective module
4th semester
  • Master's Thesis

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score (Grade C):


    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:
  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.
You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:
  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics

Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)

Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Tuition Fee

  • International

    8500 EUR/year
    Tuition Fee
    Based on the original amount of 8500 EUR per year and a duration of 24 months.

Living costs for Odense

5,400 - 7,800 DKK/month
Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.