• Application Deadline
  • 24 months
  • Tuition
    Tuition (Year)
  • English
How do companies deal with the increased globalisation and competition? They advertise, promote and introduce their products and services globally, and use innovation as a competitive parameter. Would you like to work with the companies and with the people that are in charge of marketing and innovation nationally as well as globally? This Economics and Business Administration - Global Marketing and Innovation Management programme is offered by the University of Southern Denmark.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding


The MSc EBA Global Marketing and Innovation Management supplies you with the knowledge, the skills and the expertise required to analyse, plan, manage and implement marketing and innovation strategies on the global market.

You will obtain a thorough insight into how to deal with the interplay between different internal and external stakeholders and factors that promote or inhibit efficient global marketing, entrepreneurship and innovation management, and especially the opportunities and pitfalls in managing these processes and projects.

This Economics and Business Administration - Global Marketing and Innovation Management programme is offered by the University of Southern Denmark. In addition to a strong practice oriented academic foundation, you will acquire managerial skills and tools that you can apply in your future career.

Career opportunities

As a graduate in Global Marketing and Innovation Management you will have the opportunity to pursue a variety of jobs and career paths. Given that your outlook is global and innovative, the career opportunities may be found in Denmark or elsewhere on the global market place.

Your first job after graduation could be as marketing manager, marketing coordinator, project manager, line manager, account manager, brand manager, product innovation manager, research manager or within management and business consulting. You would also make a good candidate for management trainee programmes in international corporations.

The entrepreneurial and innovative nature of the programme may also inspire you to self-employment to start your own innovative venture.

Programme Structure

1st semester
  • Advanced business-to-business and relationship marketing
  • Strategic Market Creations
  • Project Management
  • Advanced Statistical Methodology in Business Economics
2nd semester
  • Global Marketing Management
  • Innovation Management and Marketing
  • Advance Qualitative Methodology in Business Economics
  • Team Project
3rd semester
  • Elective modules
  • Elective modules
  • Company project or elective module
4th semester
  • Master's Thesis

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website
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To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:
  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.
You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:
  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics

Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)

Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Tuition Fee Per Year

  • EUR 8500 International


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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