Imagineering, value creation and value innovation from the experience perspective is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers desires, technological capabilities and organisational innovations. Imagineering, value creation and value innovation are the fundamental processes of the creative economy. They are methods of finding a blue ocean of uncontested market space - a space that inspires stakeholders to co-create.
The Masters programme in Imagineering focuses on the specific concept of designing for organizational emergence using the imagination to involve other stakeholders as co-designers of the future. The Masters programme offers you a deeper theoretical insight in issues of organizational design in the context of enterprise logic transformation. It enables you to develop analytical, pro-active, problem-solving attitudes and design-skills towards these issues. Next to this, you develop knowledge and skills required to design and implement professional advice in an organizational and cross-cultural setting. Further, expertise to innovate, participate and lead processes of collaboration, creativity, and emergence are built and strengthened through this masters programme in Imagineering.
This master’s programme covers 12 months and is made up of three main phases:
Given that experiences are culturally dependent, phase 2 is completed with a field work trip abroad. During this trip students will work together in groups on an assignment in a different cultural setting. Every year, the field trip is in another part of the world. In the past we visited: South Africa, Brazil, United States, Malta and Sicily.
Challenging and inspiring education with different cultures
Your study programme will cover some focus areas which are very unique to NHTV. These focus areas are cross-cultural understanding, social responsibility, imagineering and entrepreneurship. In a cross-cultural context you learn to look at other cultures. The aim is to learn to understand different views looking at a problem from several perspectives. You will set off to uncover hidden information, you won’t think twice about asking questions, and you will learn to innovate based on a social responsibility, or in other words, based on certain values, such as sustainability and business ethics. Out-of-the-box thinking and imagineering are the connecting thread that runs through all of NHTV’s study programmes. You learn how to let go of obvious ideas and develop your own values, allowing you to create a product or service that appeals to the target market’s imagination. Entrepreneurship and graduation projects with own companies are encouraged and facilitated.
Always verify the dates on the programme website.
This master’s programme is aimed at students with a bachelor’s degree, preferable a Bachelor in Business Administration, in a relevant field of study, e.g. tourism management, leisure management, sports management, culture management, business management or economics.
Apart from educational background and language skills, criteria for admission are also personal qualities and motivation. Work experience in any field is preferred, though a study-related work experience (e.g. work placement) may be accepted as an alternative. Depending on your test results, work experience and the field of study of your first degree, an additional course may be required for admittance to the programme. Shortlisted candidates will be called for an intake interview.
As a non-native speaker of English, you must also show sufficient results of one of these tests:
You do not need to take an English language test to be allowed to attend an English-language master’s programme if:
Students must apply through Studielink and the Student Office of NHTV.
Step 1: if you meet the admission requirements, please register with Studielink. This is the national administration system for higher education in the Netherlands. Please note: We won’t start processing your application until you are registered in Studielink.
Step 2: fill in the application form. Please make sure to upload all additional documents requested in the application form and submit you application.
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships Students can that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
The award recognises studying abroad as a positively life changing experience for many students as well as promoting intercultural understanding and tolerance. Successful candidates will receive up to £10,000 to be applied toward the cost of tuition fees.
Testimonial Registration Module
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.