Marketing, M.Sc.

  • N/A
    Application Deadline
  • N/A
    Duration
  • Tuition
    800
    Tuition (Module)
    800
    Tuition (Module)
  • English (take IELTS)
    Language
University rank #401 ,
This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.

About

The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

You can study this MSc by distance learning, with an Approved Learning Partner, or, for certain courses, on campus in Edinburgh on a 4-day immersion seminar to reinforce your self-study.

Programme Structure

Core courses
  • Consumer Behaviour
  • International Marketing
  • Marketing
  • Marketing Communications
  • Marketing Research
Marketing specialist elective courses
  • Marketing Channels
  • Negotiation
  • Principles of Retailing
  • Quantitative Methods
  • Research Methods for Business and Management
  • Sales Force Management
  • Services Marketing

Detailed Programme Facts

  • Study intensity Part-time
  • Languages
    • English
  • Delivery mode
    Blended
    • Time flexibility
      Semi-structured
    • Attendance
      No Attendance
    • Teacher support
      Continuous support with feedback on request
    • Student interaction
      Online group works/assignments

English Language Requirements

You need the following CAE score:

  • Minimum required score (Grade C): 180

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

Before starting a programme, you need to have a basic knowledge of the English language.

Find English courses on Preparation Courses Portal.

Academic Requirements

  • If you would like to study the MSc in Marketing, please read the relevant Student Handbook to ensure that you understand the programme structure.
  • You should then order your first course and begin study. You can do this at any time of year. Simply go to 'Order Course' (at the top of this page) and complete the form.
  • Once you have paid for your first course, you will be allocated a Student Identity number (SID) and Registration number. This will enable you to download and complete a Matriculation Form. When you have provided evidence of your prior academic qualifications (a business management degree with first or second class honours from a university recognised by Heriot-Watt University), you will be able to formally 'matriculate' (be accepted as a student of Heriot-Watt University).
  • Alternatively, you can matriculate when you have passed 3 core courses (one of which must be Marketing) for the MSc.

Tuition Fee Per Module

  • GBP 800 International
  • GBP 800 EU/EEA

£800 (895 euro) per course

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Testimonial Registration Module

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Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.