M.Sc. MSc Marketing

  • Blended
  • Not specified
  • GBP800 Module (Non-EEA)
  • English (Find a course)
Heriot-Watt University | Edinburgh, United Kingdom
This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.

Description of MSc Marketing


The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

You can study this MSc by distance learning, with an Approved Learning Partner, or, for certain courses, on campus in Edinburgh on a 4-day immersion seminar to reinforce your self-study.

Detailed Course Facts

Tuition fee
  • GBP 800 Module (Non-EEA)
  • GBP 800 Module (EEA)

£800 (895 euro) per course

Start date January  2016, October  2016
Delivery mode Blended
Educational variant Part-time
Structure Semi-structured
Student interaction Online group works/assignments
Attendance No Attendance
Teacher support Continuous support with feedback on request

Course Content

Core courses
  • Consumer Behaviour
  • International Marketing
  • Marketing
  • Marketing Communications
  • Marketing Research
Marketing specialist elective courses
  • Marketing Channels
  • Negotiation
  • Principles of Retailing
  • Quantitative Methods
  • Research Methods for Business and Management
  • Sales Force Management
  • Services Marketing

English Language Requirements

Before starting a programme, you need to have a basic knowledge of the English language. Find English courses on Language Learning Portal.

CAE score
180(Grade C)

Requirements for MSc Marketing

  • If you would like to study the MSc in Marketing, please read the relevant Student Handbook to ensure that you understand the programme structure.
  • You should then order your first course and begin study. You can do this at any time of year. Simply go to 'Order Course' (at the top of this page) and complete the form.
  • Once you have paid for your first course, you will be allocated a Student Identity number (SID) and Registration number. This will enable you to download and complete a Matriculation Form. When you have provided evidence of your prior academic qualifications (a business management degree with first or second class honours from a university recognised by Heriot-Watt University), you will be able to formally 'matriculate' (be accepted as a student of Heriot-Watt University).
  • Alternatively, you can matriculate when you have passed 3 core courses (one of which must be Marketing) for the MSc.

Work Experience for MSc Marketing

No work experience is required.

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Heriot-Watt University, United Kingdom

United Kingdom Heriot-Watt University is world-renowned for conducting research which is relevant to business and industry. Studying with us will bring you into contact with leading researchers who are working on some of the most important areas for twenty-first-century-society. Your postgraduate degree at Heriot-Watt will enhance your future all our programmes are focused on the needs of business and industry, which is why employers actively seek out our graduates.

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