MSc Marketing, M.Sc.

  • N/A
    Application Deadline
  • N/A
    Duration
  • 800
    Tuition (Module)
    800
    Tuition (Module)
  • English
    Language
,
This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

You can study this MSc by distance learning, with an Approved Learning Partner, or, for certain courses, on campus in Edinburgh on a 4-day immersion seminar to reinforce your self-study.

Programme Structure

Core courses
  • Consumer Behaviour
  • International Marketing
  • Marketing
  • Marketing Communications
  • Marketing Research
Marketing specialist elective courses
  • Marketing Channels
  • Negotiation
  • Principles of Retailing
  • Quantitative Methods
  • Research Methods for Business and Management
  • Sales Force Management
  • Services Marketing

Detailed Programme Facts

    • Started in

      • There is no deadline for this start date.

      Dates reflect the university's timezone.

    • Started in

      • There is no deadline for this start date.

      Dates reflect the university's timezone.

  • Languages
    • English
  • Delivery mode
    Blended
  • Educational variant Part-time
  • Structure
    Semi-structured
  • Student interaction
    Online group works/assignments
  • Attendance
    No Attendance
  • Teacher support
    Continuous support with feedback on request

Test Scores

Before starting a programme, you need to have a basic knowledge of the English language. Find English courses on Language Learning Portal.

StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

  • If you would like to study the MSc in Marketing, please read the relevant Student Handbook to ensure that you understand the programme structure.
  • You should then order your first course and begin study. You can do this at any time of year. Simply go to 'Order Course' (at the top of this page) and complete the form.
  • Once you have paid for your first course, you will be allocated a Student Identity number (SID) and Registration number. This will enable you to download and complete a Matriculation Form. When you have provided evidence of your prior academic qualifications (a business management degree with first or second class honours from a university recognised by Heriot-Watt University), you will be able to formally 'matriculate' (be accepted as a student of Heriot-Watt University).
  • Alternatively, you can matriculate when you have passed 3 core courses (one of which must be Marketing) for the MSc.

Tuition Fee Per Module

  • GBP 800 International
  • GBP 800 EEA

£800 (895 euro) per course

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