Semiotics, Language and Advertising, Master

  • N/A
    Application Deadline
  • 12 months
  • Tuition Fee
    3300 EUR/year
    Tuition fee
  • English (take IELTS)
University rank #1001 (WUR) ,
The MA Programme Semiotics, Language and Advertising is an interdisciplinary programme that incorporates the joint academic potential of two faculties of Sofia University St Kliment Ohridski the Faculty of Classical and Modern Philology and the Faculty of Journalism and Mass Communication.


The MA programme brings together leading researchers in the fields of semiotics, linguistic theory and pragmatics, social media and advertising experts, experienced journalists. The program provides students with theoretical depth, cognitive flexibility and creativity, which are key prerequisites for a successful career. Special attention is paid to visual communication and the complex interaction between verbal and visual codes in communication.

The courses are offered in English with an option module in Spanish in accordance with the European agenda for multilingualism and teacher and student mobility. The integrated education, in which different subjects and topics are taught in a foreign language, enhances the effectiveness of language acquisition.

Programme Structure

Courses include:

  • Semiotics of Communication
  • Mythology and Myth-making
  • Communication, Semiotic Systems and Pragmatics
  • Language Manipulation and Lies
  • Marketing Communication
  • Communication and Audiovisual Services
  • Film and TV Language
  • Language and Emotion

Detailed Programme Facts

  • Deadline and start date Application deadline and start date were not specified by the programme.
  • Programme intensity Full-time
    • Full-time duration 12 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test

Academic Requirements

The MA Programme is designed for students with a degree from the fields of philology, philosophy, sociology, psychology, or journalism (two semesters) and students with a degree from other study fields (three semesters). The prospective candidates for the MA Programme Semiotics, Language and Advertising are accepted on the basis of their BA grades and an internationally recognized document (diploma or certificate) for at least B1 level of English (CEFR). The candidates who do not have an official language certificate must take a placement test. All students who satisfy the terms of acceptance must attend an interview. The goal of the interview is to assess the language and communicative skills of the candidates, their general knowledge and professional interest in the MA Programme.

The three-semester track for non-specialists includes an introductory module in the summer semester of the academic year, after which they join the Masters programme for specialists. As subjects are taught in English, there is an intensive course in English open for all. If students already have a B2 level in English, they can enroll in an intensive course in Spanish instead. The programme encourages further specialization through a wide range of elective courses available.

Tuition Fee

  • International Applies to you

    3300 EUR/year
    Tuition Fee
    Based on the original amount of 3300 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Sofia

750 - 1,120 BGN/month
Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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