Master International Communication

Hanze University of Applied Sciences, Groningen

Application deadline: EU/EEA-15 August; Non-EU/EEA-1 July; Exchange students EU/EEA-1 June; Non-EU/EEA-1 June
Tuition fee:
  • € 13,500 / Semester (EEA)
  • € 13,500 / Semester (Non-EEA)
Start date: September  2015
Credits (ECTS): 90 ECTS
Duration full-time: 18 months
Partnership: Joint
  • English
Delivery mode: On Campus
Educational variant: Full-time

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A unique joint programme
Four universities across Europe, all specialising in communication and public relations in international professional contexts, have joined forces to create a unique joint programme offering you the full benefit of their collective expertise and international networks. This consortium consists of:

* The Netherlands: Hanze University of Applied Sciences, Groningen
* The United Kingdom: Leeds Metropolitan University
* Italy: University of Languages and Communication, Milan
* Lithuania: Vilnius University

MIC graduates

Graduates of the MIC are interculturally competent communication professionals able to work in a global context. They anticipate change and are able to create, offer and manage sustainable and innovative solutions to problems from the professional field at a senior managerial or consultancy level.

Programme overview
The joint MIC programme is a full-time programme consisting of three semesters (90 European Credits). During the first semester you will study at one of the consortium universities, and for your second semester you will study at one of the other consortium universities. During the third semester you will write your dissertation under the supervision of these two universities.

Semester 1 Core programme

The first semester introduces you to the full breadth of the profession. You can study at either Leeds Metropolitan University, Vilnius University, or Hanze University of Applied Sciences, Groningen, where you will follow three core modules:

The international business environment
Corporate communication in an international context
Communication planning and management

Semester 2 Specialisations

During the second semester you will complete several specialisations from one of the other consortium universities. You can study at either IULM University, Leeds Metropolitan University, Vilnius University, or Hanze University of Applied Sciences, Groningen.

Semester 3 The dissertation

During the third semester you will write a dissertation under the supervision of the two universities that you have studied at. You will choose a professional role and in that role analyse and solve a problem for an outside client. Every problem requires a solution from an international or intercultural perspective. Students are free to choose where to do this: it can be anywhere in the world.


During the second semester, students take the specialisations of one of the consortium universities. The specialisations include:

* Hanze University of Applied Sciences, Groningen, the Netherlands

Designing strategic development communication: How can strategic communication be used to improve participation in UN and/or World Bank projects in the developing world? What are the major trends in development projects? Students will gain the necessary know how needed to be effective in development communication, and look at the facilitation of negotiations to build consensus.

International marketing communication: In an inter-connected world, organisations have a global reach. How can marketing communication campaigns be tailored to reach audiences across the world? Students will work on an international marketing communication project for a client.

International public affairs: The effective management of public affairs shapes public policy, public perception and public acceptance. How can communication strategies be used to exert influence and gain an advantage? Students must incorporate communication strategies in devising a realistic international campaign for an organisation.

* IULM, University of Languages & Communication, Italy

Development and communication: What does it take to become a communication professional in the field of development cooperation? Students will develop a critical understanding of communication theory and the practical application of media in development contexts for international organisations and/or NGOs working together with developing nations.

Public affairs and advocacy: Explore the art and craft of the lobbying profession. Students will be immersed in the strategies, tactics, methods, techniques, regulations, and ethics of those who advocate public policy options to public officials.

Social responsibility and communication: Social responsibility is one of the major focus areas of today. What is the role of the communication professional in relation to social responsibility? How can an organisation implement a socially responsible philosophy with the support of its stakeholders?

* Leeds Metropolitan University, the United Kingdom

Public relations skills: This specialisation helps students become more employable in public relations by developing their competence and confidence. With a focus on writing and professional skills, students will develop writing tactics necessary for crafting and delivering communication messages via traditional and social media. Students will develop PR consultancy and managerial skills, including crisis management and the role of creativity in communication management.

Communication audits: A thorough and effective communication audit ensures an organisation is using the best possible communication channels available. While gaining invaluable insight into the process, students will be challenged to offer creative proposals for improving communication processes and to critically evaluate the recommendations for the client.

Digital communication management: New media is rapidly re-shaping the communication industry. The aim of this specialisation is to develop a deeper understanding of new media, in theory and practice, and to critically analyse the implications for corporate communications.

* Vilnius University, Lithuania

International crisis communciation: An organisation must prepare for the unexpected. The way in which an organisation responds to the unforeseen can save or even damage its reputation. Students will focus on how to plan for a crisis and develop the skills needed to handle a crisis effectively.

Innovative methods in corporate communication: Effective corporate communication will build credibility and influence. Students will be exposed to the realities of a solid corporate communication plan and look at the innovative methods which can be used to improve and maintain an organisations reputation in an international setting.

Media and sustainable development: How can the use of various media channels support sustainable development? Why is it important to maintain an open dialogue between user and receiver? Students will critically evaluate media expression and the challenges and opportunities of using multimedia within the context of sustainable development.


* Previous study in one of the following fields: communication, humanities, social sciences, business, management. Extensive work experience may also be considered.
* Certified/legalised copy of your bachelors degree and transcripts/grade lists, as well as certified/legalised translations of both.
* English language requirements:
IELTS: 6.5, no subscores below 5.5
TOEFL : 575 (paper), 232 (computer), 90 (internet)
Your IELTS or TOEFL must not be older than two years.
* Two letters of reference
* Letter of motivation of approximately 500 words
* Curriculum Vitae
* Copy of your passport

English Language Requirements

IELTS band: 6.5
CAE score: (read more)

Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever.

75 (Grade B)
TOEFL paper-based test score : 575
TOEFL iBT® test: 90


Grants and Scholarships
Hanze Scholarships

As of 1 September 2013 Hanze University of Applied Sciences, Groningen (Hanze UAS), will focus even more on talented, excellent students with the Hanze scholarship programme. A limited number of scholarships will be available for talented non-EU/EER students. As a non-EU/EER student you will be eligible for a Hanze scholarship after successfully completing your first year of study at Hanze UAS (first enrolment Hanze UAS September 2013).

Only the most talented and excellent students will be awarded a Hanze scholarship, based on their study success in the first year. If you are granted a Hanze scholarship you will receive it for the total official duration of your studies. The scholarship will be paid each year after successfully completing your re-enrolment and not in one lump sum. A list of the programmes offering Hanze scholarships and an outline of the selection is stated below. Please revisit this page in the near future for additional details.

Hanze Scholarships are available for students of the following programmes:

* International Business and Management Studies
* International Facility Management
* Major International Communication
* Advanced Sensor Applications
* International Physiotherapy Programme
* Classical Music (Prince Claus Conservatoire)*
* Jazz (Prince Claus Conservatoire)*
* Design (Minerva Art Academy)*
* Fine Arts (Minerva Art Academy)*
* Master of Fine Arts (Minerva Art Academy)*
* Master of Music (Prins Claus Conservatoire)*

*These programmes have separate criteria, please check the web pages or contact the schools for more details (see below).

Hanze Scholarship selection procedure:

In the middle of October 2014 a list of students will be formed, based on the study results as known at the Student Administration of Hanze University of Applied Sciences, Groningen. Only students who started their studies in September 2013 and will have finalized the first year of study (propedeuse) within one year, will be selected for this list. Should there be more candidates than available scholarships, a further selection will take place based on the average grade. The selection will be formalised by the Hanze Scholarship Committee, this committee is formed by representatives of all schools who offer (an) international programme(s). The outcome of the selection is final and not a subject for discussion.

In the last week of October the students who are awarded a Hanze Scholarship will receive an award letter on behalf of the Executive Board of Hanze UAS.

General questions about Hanze Scholarships can be emailed to:

You can apply for a Hanze scholarship if you comply with the following criteria:

* For non-EU/EER students
* All candidates must be admitted to and formally enrolled to in a degree programme of Hanze UAS
* All candidates must have received their Propedeuse within one year. If there are more candidates than scholarships, the grade point average will be taken into account to determine who will receive the scholarship
* A negative binding study advice of Hanze UAS is not permitted in order to apply for a Hanze Scholarship
* Candidates switching programmes are excluded
* Candidates who are eligible for 'Studiefinanciering', the Dutch student grant, are excluded
* It is not permitted for candidates to make use of other scholarships
* The students of and international, subsidized Masterprogramme will receive a Hanze Scholarship after completion of the programme within the nominal time.

Starting points for the Hanze Scholarships are:

* The Hanze Scholarship amount is 3500,- per year. However, Prince Clause Conservatoire candidates, please check their website for more information.
* The Hanze scholarships are granted for the official duration of the programme
* The Hanze Scholarship will be granted after successfully completing the first year
* Hanze Scholarships will be awarded in October and March (last option only for February students IBS)
* Hanze Scholarships can only be granted by the dean through the Hanze Scholarship officer

For the Prince Claus Conservatoire ( and the Minerva Academy ( other rules apply. These schools can grant scholarships at the beginning of each academic year. Please visit the website of the Prince Claus Conservatoire or contact Minerva Art Academy for more information. The contactperson for the Bachelor of Fine Arts is Cor Groenenberg ( and for the Master of Fine Arts (FMI) Annica Doornbos (

Dutch Scholarships
Dutch national grant system ('Studiefinanciering')

There is a national grant system in the Netherlands for students who are enrolled with a Dutch higher education institution. This grant is called 'studiefinanciering'. To be eligible for such a grant you:

* must be a Dutch national or have the same rights. You can check this with the nationality chart.
* have to be younger than 30.

Foreign students are generally not eligible for such a grant. Only EU/EEA-students under certain conditions can make use of 'studiefinanciering'. The authority responsible for this grant is Dienst Uitvoering Onderwijs (DUO). We try to provide you with the correct information on the conditions for obtaining the grant. However, no rights can be derived from the information given here. More information about 'studiefinanciering' for EU/EEA-students is available at the website of DUO.

Loan tuition fees for EU/EEA students

If you are not eligible for Dutch study finance and you are a national of one of the countries which belong to the European Union (EU) or the European Economic Area (EEA) or you come from Switzerland, you may apply for a 'loan tuition fees' to pay your tuition fees (in Dutch: 'collegegeldkrediet').

BE AWARE: You always have to pay back the tuition fees loan, also if you do not finish your course or if you leave the Netherlands!

The authority responsible for this loan is DUO, the Dutch organization that is responsible for student loans and grants. We try to provide you with the correct information on the conditions for obtaining the grant. However, no rights can be derived from the information given here. DUO provides information in English at the Duo Website. We advise you to check the site regularly for up-to-date information.

Netherlands Fellowship Programme (NFP)

"The Netherlands Fellowship Programmes (NFP) promote capacity building within organisations in 62 countries by providing training and education through fellowships for professionals. The NFP is initiated and fully funded by the Dutch Ministry of Foreign Affairs under the budget for development cooperation." This scholarship is administered by Nuffic, the Netherlands organisation for international cooperation in higher education.

Orange Tulip Scholarship (OTS) for Mexican students

In cooperation with Nuffic Neso Mexico, we offer a scholarship to Mexicans who want to study a Master's programme at our university of applied sciences coming September . Recipients of this Orange Tulip scholarship are given a tuition fee deduction of 25% (approx. equal to 3000).
For the academic year 2014-2015 we offer one scholarship for each of the following programmes:

Master in International Business and Management
Master in International Communication
Want to apply? Please visit Nuffic Neso Mexico and submit your application before the first of April (deadline).

Other Scholarships

Further information on how and where to apply for a scholarship, within the framework of cultural agreements between the Netherlands and your home country, or most other possible scholarships, is available at the nearest Royal Netherlands Embassy, or from the NUFFIC. Here you can find an overview of scholarship programmes Nuffic manages. You can also check their online search machine Grantfinder for an overview of funding opportunities that might be available to you.

Science without borders

Hanze University of Applied Sciences, Groningen offers various undergraduate programmes in the fields that are included in the Science without Borders (SWB) programme which the Brazilian government started in 2011. This page aims to inform Brazilians students about the options and application procedure for Hanze UAS, Groningen.



Accredited by: NVAO in: Netherlands

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