Description

Contents

Programme

Semester 1 Professionalising communication

Students study at one of the six partner universities and complete the following modules:

• The international business environment
• Corporate communication in an intercultural context
• Communication planning & management

Semester 2 The communication professional in context

Students complete the specialisations of one of the partner universities. The specialisations include:

Specialisations Budapest Business School

• NGO and civil organisations communication
• Multicultural context communication
• Sociology of global media

Specialisations Hanze University Groningen

• Public affairs
• International marketing communication
• Designing strategic development communication

Specialisations IULM

• Development and communication
• Public affairs and advocacy
• Social responsibility and communication

Specialisations Leeds Metropolitan University

• Corporate and specialist public relations
• Communication audits
• Public relations and new media

Specialisations New Bulgarian University

• Managing / communicating through special events
• Exploring communication in new media
• Psychology of mass media

Specialisations Vilnius University

• International crisis communication
• Innovative methods in corporate communication
• Media and sustainable development

Please note: specialisations are subject to change.

Semester 3 The masters thesis

• The thesis

Specialisations

During the second semester, students take the specialisations of one of the partner universities. The specialisations include:

• Hanze University Groningen, University of Applied Sciences, the Netherlands

Designing strategic development communication: How can strategic communication be used to improve participation in UN and/or World Bank projects in the developing world? What are the major trends in development projects? Students will gain the necessary know how needed to be effective in development communication, and look at the facilitation of negotiations to build consensus.

International marketing communication: In an inter-connected world, organisations have a global reach. How can marketing communication campaigns be tailored to reach audiences across the world? Students will work on an international marketing communication project for a client.

International public affairs: The effective management of public affairs shapes public policy, public perception and public acceptance. How can communication strategies be used to exert influence and gain an advantage? Students must incorporate communication strategies in devising a realistic international campaign for an organisation.

• IULM, University of Languages & Communication, Italy

Development and communication: What does it take to become a communication professional in the field of development cooperation? Students will develop a critical understanding of communication theory and the practical application of media in development contexts for international organisations and/or NGOs working together with developing nations.

Public affairs and advocacy: Explore the art and craft of the lobbying profession. Students will be immersed in the strategies, tactics, methods, techniques,regulations, and ethics of those who advocate public policy options to public officials.

Social responsibility and communication: Social responsibility is one of the major focus areas of today. What is the role of the communication professional in relation to social responsibility? How can an organisation implement a socially responsible philosophy with the support of its stakeholders?

• Leeds Metropolitan University, the United Kingdom

Public relations skills: This specialisation helps students become more employable in public relations by developing their competence and confidence. With a focus on writing and professional skills, students will develop writing tactics necessary for crafting and delivering communication messages via traditional and social media. Students will develop PR consultancy and managerial skills, including crisis management and the role of creativity in communication management.

Communication audits: A thorough and effective communication audit ensures an organisation is using the best possible communication channels available. While gaining invaluable insight into the process, students will be challenged to offer creative proposals for improving communication processes and to critically evaluate the recommendations for the client.

Public relations and new media: New media is rapidly re-shaping the communication industry. The aim of this specialisation is to develop a deeper understanding of new media, in theory and practice, and to critically analyse the implications for corporate communications.

• New Bulgarian University, Bulgaria

Effective communication through special events: Special events give an organisation the opportunity to connect with its audience on a unique level. Students will examine the complete cycle of the event, and focus on how to execute an event in an international setting.

Psychology of mass communication: Which theoretical models can explain the communication processes of mass media? Which strategies can be used to influence different segments of the international audience? Students will review theoretical concepts of mass communication and their practical application.

Exploring communication in new media: How different is traditional media from new media? How can interactivity, functionality and usability be used to enhance the effectiveness of new media? Students will look at how new media has changed the way organisations communicate, and examine how to exploit its full potential.

• Vilnius University, Lithuania

International crisis communciation: An organisation must prepare for the unexpected. The way in which an organisation responds to the unforeseen can save or even damage its reputation. Students will focus on how to plan for a crisis and develop the skills needed to handle a crisis effectively.

Innovative methods in corporate communication: Effective corporate communication will build credibility and influence. Students will be exposed to the realities of a solid corporate communication plan and look at the innovative methods which can be used to improve and maintain an organisations reputation in an international setting.

Media and sustainable development: How can the use of various media channels support sustainable development? Why is it important to maintain an open dialogue between user and receiver? Students will critically evaluate media expression and the challenges and opportunities of using multimedia within the context of sustainable development.

Please note: specialisations are subject to change.

Requirements

• Previous study in communication, or a related field, or a CV and/or portfolio that indicate that you have worked extensively in the field of communication, or other experience which makes you eligible. Examples of related fields of study include, but is not limited to: business, marketing, international relations, management, English, sociology and psychology.
• IELTS or equivalent with a minimum grade of 6.5, with no grade in any area below 5. TOEFL is also accepted: 575 (paper), 232 (computer), 90 (internet)
• Two letters of reference

English Language Requirements

Funding

Scholarships / Grants:

Neso Indonesia:
StuNed Scholarships for Master studies, short courses and customized training programmes are available for Indonesian professionals with at least two years work experience in a development-related organization.
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