|Application deadline:||1 May 2014. Applications will be reviewed within three weeks.|
|Tuition fee:|| |
|Start date:||September 2014|
|Credits:|| 90 ECTS |
|Delivery mode:||On Campus|
Four universities across Europe, all specialising in communication and public relations in international professional contexts, have joined forces to create a unique joint programme offering you the full benefit of their collective expertise and international networks. This consortium consists of:
Graduates of the MIC are interculturally competent communication professionals able to work in a global context. They anticipate change and are able to create, offer and manage sustainable and innovative solutions to problems from the professional field at a senior managerial or consultancy level.
The joint MIC programme is a full-time programme consisting of three semesters (90 European Credits). During the first semester you will study at one of the consortium universities, and for your second semester you will study at one of the other consortium universities. During the third semester you will write your dissertation under the supervision of these two universities.
Semester 1 – Core programme
The first semester introduces you to the full breadth of the profession. You can study at either Leeds Metropolitan University, Vilnius University, or Hanze University of Applied Sciences, Groningen, where you will follow three core modules:
The international business environment
Corporate communication in an international context
Communication planning and management
Semester 2 – Specialisations
During the second semester you will complete several specialisations from one of the other consortium universities. You can study at either IULM University, Leeds Metropolitan University, Vilnius University, or Hanze University of Applied Sciences, Groningen.
Semester 3 – The dissertation
During the third semester you will write a dissertation under the supervision of the two universities that you have studied at. You will choose a professional role and in that role analyse and solve a problem for an outside client. Every problem requires a solution from an international or intercultural perspective.
During the second semester, students take the specialisations of one of the consortium universities. The specialisations include:
Designing strategic development communication: How can strategic communication be used to improve participation in UN and/or World Bank projects in the developing world? What are the major trends in development projects? Students will gain the necessary know how needed to be effective in development communication, and look at the facilitation of negotiations to build consensus.
International marketing communication: In an inter-connected world, organisations have a global reach. How can marketing communication campaigns be tailored to reach audiences across the world? Students will work on an international marketing communication project for a client.
International public affairs: The effective management of public affairs shapes public policy, public perception and public acceptance. How can communication strategies be used to exert influence and gain an advantage? Students must incorporate communication strategies in devising a realistic international campaign for an organisation.
Development and communication: What does it take to become a communication professional in the field of development cooperation? Students will develop a critical understanding of communication theory and the practical application of media in development contexts for international organisations and/or NGOs working together with developing nations.
Public affairs and advocacy: Explore the art and craft of the lobbying profession. Students will be immersed in the strategies, tactics, methods, techniques, regulations, and ethics of those who advocate public policy options to public officials.
Social responsibility and communication: Social responsibility is one of the major focus areas of today. What is the role of the communication professional in relation to social responsibility? How can an organisation implement a socially responsible philosophy with the support of its stakeholders?
Public relations skills: This specialisation helps students become more employable in public relations by developing their competence and confidence. With a focus on writing and professional skills, students will develop writing tactics necessary for crafting and delivering communication messages via traditional and social media. Students will develop PR consultancy and managerial skills, including crisis management and the role of creativity in communication management.
Communication audits: A thorough and effective communication audit ensures an organisation is using the best possible communication channels available. While gaining invaluable insight into the process, students will be challenged to offer creative proposals for improving communication processes and to critically evaluate the recommendations for the client.
Digital communication management: New media is rapidly re-shaping the communication industry. The aim of this specialisation is to develop a deeper understanding of new media, in theory and practice, and to critically analyse the implications for corporate communications.
International crisis communciation: An organisation must prepare for the unexpected. The way in which an organisation responds to the unforeseen can save or even damage its reputation. Students will focus on how to plan for a crisis and develop the skills needed to handle a crisis effectively.
Innovative methods in corporate communication: Effective corporate communication will build credibility and influence. Students will be exposed to the realities of a solid corporate communication plan and look at the innovative methods which can be used to improve and maintain an organisation’s reputation in an international setting.
Media and sustainable development: How can the use of various media channels support sustainable development? Why is it important to maintain an open dialogue between user and receiver? Students will critically evaluate media expression and the challenges and opportunities of using multimedia within the context of sustainable development.
|CAE score:||75 (Grade B)|
|TOEFL paper-based test score:||575|
|TOEFL computer-based test score:||232|
|TOEFL iBT® test:||90|
As of 1 September 2013 Hanze University of Applied Sciences, Groningen (Hanze UAS), will focus even more on talented, excellent students with the Hanze scholarship programme. A limited number of scholarships will be available for talented non-EU/EER students. As a non-EU/EER student you will be eligible for a Hanze scholarship after successfully completing your first year of study at Hanze UAS (first enrolment Hanze UAS September 2013). Only the most talented and excellent students will be awarded a Hanze scholarship, based on their study success in the first year. If you are granted a Hanze scholarship you will receive it for the total official duration of your studies. The scholarship will be paid each year after succesfully completing your re-enrolment and not in one lump sum. A list of the programmes offering Hanze scholarships and an outline of the selection is stated below. Please revisit this page in the near future for additional details.
Hanze Scholarships are available for students of the following programmes:
*These programmes have separate criteria, please check the web pages or contact the schools for more details (see below).
You can apply for a Hanze scholarship if you comply with the following criteria:
Starting points for the Hanze Scholarships are:
For the Prince Claus Conservatoire (hanzegroningen.eu/pcc) and the Minerva Academy (hanzegroningen.eu/academyminerva) other rules apply. These schools can grant scholarships at the beginning of each academic year. Please visit the website of the Prince Claus Conservatoire or contact Minerva Art Academy for more information. The contactperson for the Bachelor of Fine Arts is Cor Groenenberg (email@example.com) and for the Master of Fine Arts (FMI) Annica Doornbos (firstname.lastname@example.org).
Dutch national grant system ('Studiefinanciering')
There is a national grant system in the Netherlands for students who are enrolled with a Dutch higher education institution. This grant is called 'studiefinanciering'. To be eligible for such a grant you:
Foreign students are generally not eligible for such a grant. Only EU/EEA-students under certain conditions can make use of ‘studiefinanciering’. The authority responsible for this grant is Dienst Uitvoering Onderwijs (DUO). We try to provide you with the correct information on the conditions for obtaining the grant. However, no rights can be derived from the information given here. More information about ‘studiefinanciering’ for EU/EEA-students is available at the website of DUO.
Loan tuition fees for EU/EEA students
If you are not eligible for Dutch study finance and you are a national of one of the countries which belong to the European Union (EU) or the European Economic Area (EEA) or you come from Switzerland, you may apply for a ‘loan tuition fees' to pay your tuition fees (in Dutch: ‘collegegeldkrediet’). There are conditions for the tuition fees loan.
BE AWARE: You always have to pay back the tuition fees loan, also if you do not finish your course or if you leave the Netherlands!
The authority responsible for this loan is DUO, the Dutch organization that is responsible for student loans and grants. We try to provide you with the correct information on the conditions for obtaining the grant. However, no rights can be derived from the information given here. DUO provides information in English at the Duo Website. We advise you to check the site regularly for up-to-date information.
Netherlands Fellowship Programme (NFP)
"The Netherlands Fellowship Programmes (NFP) promote capacity building within organisations in 62 countries by providing training and education through fellowships for professionals. The NFP is initiated and fully funded by the Dutch Ministry of Foreign Affairs under the budget for development cooperation.” This scholarship is administered by Nuffic, the Netherlands organisation for international cooperation in higher education. Here you can find more information on NFP.
Further information on how and where to apply for a scholarship, within the framework of cultural agreements between the Netherlands and your home country, or most other possible scholarships, is available at the nearest Royal Netherlands Embassy, or from the NUFFIC. You can also check their online search machine Grantfinder for an overview of funding opportunities that might be available to you.
Accredited by: NVAO in: Netherlands
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