Wellness and Spa Service Design and Management, M.A.

  • Application Deadline
  • 24 months
  • Tuition
    Tuition (Year)
  • English (take IELTS)
University of Tartu ,
2-year Master's programme in Wellness and Spa Service Design and Management is the only Master's level programme in Europe that is focused on educating experts and managers for wellness and spa industry.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding


The aim of this international Master’s programme is to provide students with the necessary theoretical knowledge, professional skills and practical tools required for working in wellness, spa or other related organizations at the management level.

It's an opportunity to acquire Master's degree in a field that combines management and design of spa products, medical and leisure treatments, well-being, fitness, and health-related services.

6 reasons to join the programme:

  • UNIQUE: it`s the only similar Master`s programme in the whole Europe
  • PRACTICAL: business internships, field-trips and company visits to every spa in Estonia
  • TAILORED: small group allows direct interaction and discussions with lecturers
  • GOOD PRICE: 1500EUR/semester
  • INTERNATIONAL: foreign professors and lecturers are from USA/Switzerland, Scotland,
    Hungary, Germany, Portugal, Finland and Estonia
  • INNOVATIVE: studying process includes video-conferences and e-learning

The programme brings together the most passionate students willing to aquire focused tourism education in Pärnu town, a historical Baltic Sea resort. Besides academic learning you can also experience the life in a town that largely depends on wellness and spa industry.


Wellness can be defined as the balanced state of body, spirit and mind, including emotional, physical, intellectual, social, environmental, occupational and spiritual wellness

It's a modern need of a fast growing society - stressful lifestyle, wealthier and aging population, but risen awareness to live healthy and quality life build good bases for the growth of wellness industry.

Wellness of individuals is also viewed as a way of life, including such holistic aspects as self-responsibility, physical fitness, healthy nutrition, mental activity and environmental sensitivity and beauty care. The aim of the whole concept is to create a balance between the body, soul and mind.


  • Hospitality and quality management
  • Creative and innovative entrepreneurship
  • Sustainable development
  • Strategic, financial and operational management
  • Service design and development
  • Management and marketing for wellness and spas
  • Understanding of the basics of spa treatments
  • Wellness philosophy
  • Project management and research


  • 170 years of health resort and hospitality traditions
  • Internationally acclaimed health tourism destination with membership in the European Spas Association
  • One-third of Estonian spa hotel capacity along with water parks, swimming pools, baths and beauty salons
  • Pärnu College shares in the academic excellence and traditions of the University of Tartu, established in 1632

Excellent international career prospects

  • Resorts, spas, wellness and health companies
  • Business and consulting companies
  • Tourism organizations
  • Leisure, recreation and rehabilitation centers
  • Social services, municipalities
  • Research, academic career and PhD studies

Programme Structure

Module 1: Society and Wellness

Wellness History and Philosophy

Principles of Sustainable Development

Creative Economy and Wellness

Module 2: Individuals and Wellness

Wellness and Spa Service Quality Management

Human Resource Management for Wellness and Hospitality

Customer Behaviour

Module 3: Tourism and Wellness

Wellness and Health Tourism

Spa Treatments and Nutrition

Leisure and Recreation

Module 4: Business and Wellness

Wellness and Spa Entrepreneurship and Innovation

Wellness and Spa Service Design and Marketing

Strategic and Financial Management

Module 5: Project Management and Placement


Project Management

Module 6: Basics of Research

Master's Seminar

Research Methods

Leisure Sociology

7. Module Electives

8. Module Master thesis

Master's Thesis


Students interested working in wellness and spa industry. Bachelor’s degree or equivalent (at least 3 years of studies at a higher educational institution) required to apply.

Students will develop a service-oriented mentality and acquire those professional skills needed for

working within wellness, spa and related organisations and businesses, in particular, to:

  • plan and develop strategic, operational and human resource management and marketing of
  • wellness and spa organisations and businesses;
  • design attractive, innovative and competitive wellness and spa services;
  • manage wellness and spa service quality, and environmental and sustainability issues.
  • Students will also develop:
  • critical thinking, analysis and problem solving skills, creativity, innovation, project management
  • and teamwork skills;
  • skills in conducting scientific research and presenting research findings.

Detailed Programme Facts

  • More details: September 1
  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
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General admission requirement:

  • Bachelor’s degree or equivalent
  • Proof of English language proficiency

To apply you need to do the following:

1. Fill in the online application form (link available on the programme's website)

2. Mail the printed and signed application with all the required documents by the deadline to the university.

Tuition Fee Per Year

  • EUR 3300 International


Tuition-waiver scholarships are available to the best applicants.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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