The programme has the aim of preparing a highly qualified designer able to take on a design role concerning the product service system (considered as a blend of products, communication strategies, services and spaces used by profit and non profit entities enterprises, institutions, associations, etc.- to represent themselves in an integrated form to their reference market) in international contexts in which the individual innovation is no longer sufficient to combat increasing competitivity.
The fundamental educational objective is to offer a wide range of design tools able to provide appropriate skills in creatively managing products, services, events, and communication strategies in an integrated way.
The graduate in Product Service Systems Design typically finds employment in companies in the design sector but also within research institutes for the design sector (Trend Institute, Research Agencies, etc.) and in consulting and communication companies.
In particular, certain roles which this figure may occupy are: product-, interior-, communication-, service- designer, brand designer, corporate coordinator, trends analyst, art director.
A product-service-system is defined by a blend of products, communication strategies, services and spaces that are used in an integrated form in order to offer comprehensive and ethic solutions to complex demands.
The center of the product-service-system is represented by people (users, suppliers, employees, or stakeholders), who interact with the multiple design components, which are part of the system.
The two-year programme aims at training a professional capable of problem finding and setting; framing a project through various techniques from ethnographic research to strategic positioning; exploring design solutions and forms of innovation, through the creative coordination of the product-service-system;
promoting leadership, self entrepreneurship and pro-activity in the society.
The programme provides participants with a wide set of design tools to be used to practice their skills to creatively frame design problems, research innovative solutions, collaborate with companies, organizations and people. Then, some basics of project management, logistics, supply chain management, communication
and media will integrate the skills of the future professionals. Enrolled students can apply for the double degree programs (in collaboration with Tongji University in Shanghai) and for exchange programs (for example with Parsons School of Design in New York).
The Master of science Program in PSSD is open to Italian and foreign students holding a Bachelors degree (Bachelor of Art, Bachelor of Design or equivalent) or a relevant post-graduate work experience with design background. All classes, exams and studying material will be in English.
Thanks to the cooperation with public and private partners, every year all international candidates admitted to one of Politecnico di Milano M.Sc. programmes, starting during the 1st semester of every academic year, are automatically considered for different types of merit based scholarships (there is no separate application for scholarships). Students obtaining a scholarship will have to pay only an administrative fee.
For the Academic year 2013-2014, there will be a number of merit based scholarships for which all admitted students with a complete dossier will be automatically considered (there is no separate application for scholarships).
The relevant calls will be published by the month of February.
Scholarships for the Academic Year 2012-2013
The Politecnico di Milano operates 3 scholarship schemes, which provide financial support for full-time Non EU and EU* students enrolled in our Master of Science programmes:
Important note for EU students: EU students can be considered only for Platinum and Gold scholarships if they apply and consign a complete dossier (including the language certificate) by the final deadline set for Non EU students.
The number of Platinum, Gold and Silver scholarships awarded varies from year to year, a small number of Platinum scholarships and a larger number of Gold and Silver scholarships are available.
Scholarships Assignment criteria:
The selection criteria are based on the evaluation of your previous education and its match with the prerequisites of our M.Sc. programmes. Obviously GPA (grade point average) and academic achievements (including the portfolio when requested) are of utmost importance. Last but not least a well written motivation letter will highly contribute to a positive decision by the Scholarship Awarding Committee
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.More information on IELTS
The fields that are marked with a red star (*) are required.