• Application Deadline
  • 12 months
  • English


Programme Highlights

  • Dual academic and professional expertise
  • Focus on experiential learning
  • Personalised coaching
  • CSR-driven
  • Open source seminar
Skills developed
  • Marketing and selling brands involved in sport events
  • Organising and coordinating sport events
  • Designing, implementing and assessing innovative csr approaches

This Sport - International Sport and Event Management programme is delivered by KEDGE Business School.


This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:

  • Head of Partnership/Sponsorship
  • Business Manager
  • Brand Manager
  • Project Manager - Events
  • Guests Services Manager
  • Head of Sponsoring and Public Relations
  • Communication Manager
  • Head of Marketing/Merchandising/Ticketing
  • Head of Promotion for Sport Brands
  • Stadium Manager, Consultant in Sport Marketing
  • Hospitality Manager

Programme Structure

Courses Included
  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Sport media business and market studies
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*
  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*
  • Doing Business in Emerged and Emerging markets
  • SAP ERP Software
  • Open Innovation
  • Sustainable Entrepreneurship
  • Crisis Management
  • Excellence, Luxury and "Made in"
  • Storytelling and video
  • French Touch Tour
  • Management: Liberated companies with increased responsibility
  •  Sport Talent Management Certificate
  •  Professional Thesis or Business Game
 *Courses also available in French

                  Detailed Programme Facts

                  • More details:

                    You can apply online throughout the year. Admission sessions are regularly organised. International students should also apply at the earliest possible moment.

                  • Programme intensity Full-time
                    • Full-time duration 12 months
                  • Credits
                    90 ECTS
                  • Languages
                    • English
                  • Delivery mode
                    On Campus
                  • More information Go to the programme website

                  English Language Requirements

                  You only need to take one of these language tests:

                  • Minimum required score:


                    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                    Book IELTS
                  • Minimum required score:


                    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

                  • Minimum required score:


                    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

                  Academic Requirements

                  • This programme accepts GRE scores, however, has not provided a recommended or minimum required score range.

                    The GRE - or Graduate Record Examinations - is a standardized test administered by Educational Testing Service (ETS) and is part of the admission requirements at many graduate schools and business schools. The GRE score uses a range between 130 and 170 and measures verbal reasoning, quantitative reasoning, and analytical writing.

                  • CV
                  • Copy of your passport
                  • Highest degree certification
                  • Certificate of achievement or transcript of your current studies
                  • TOEFL >= 550  / IBT >= 90 / TOEIC >= 780 /  IELTS >= 6.5 or equivalent Except for students who have studied in English abroad (at least 2 years)

                  Tuition Fee

                  • International Applies to you

                    14000 EUR/year
                    Tuition Fee
                    Based on the original amount of 14000 EUR per year and a duration of 12 months.
                  • EU/EEA Applies to you

                    14000 EUR/year
                    Tuition Fee
                    Based on the original amount of 14000 EUR per year and a duration of 12 months.
                  We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                  2 years MSc- €22500

                  Living costs for Marseille

                  710 - 1000 EUR/month
                  Living Costs

                  The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                  At KEDGE Business School, we strongly believe that students shouldn’t abandon their Education projects because of funding concerns. That is why we have launched a financial support plan aimed specifically to help international students.

                  4 types of scholarships are available:
                  • Early Bird Waiver
                  • Distinction scholarship
                  • Achievement scholarship
                  • Outstanding student trophy

                  StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                  The Global Study Awards: get funded with up to £10,000 to study abroad

                  Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.