KEDGE Business School

Sport - International Sport & Event Management, M.Sc.

  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Why choose this programme?

  • Dual academic and professional expertise
  • Focus on experiential learning
  • Personalised coaching
  • Csr-driven
  • Open source seminar

Skills developed

  • Marketing and selling brands involved in sport events
  • Organising and coordinating sport events
  • Designing, implementing and assessing innovative csr approaches
The Sport - International Sport & Event Management programme is delivered by KEDGE Business School.

Career Opportunities

This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:

  • Head of Partnership/Sponsorship,
  • Business Manager,
  • Brand Manager,
  • Project Manager - Events,
  • Guests Services Manager,
  • Head of Sponsoring and Public Relations,
  • Communication Manager,
  • Head of Marketing/Merchandising/Ticketing,
  • Head of Promotion for Sport Brands,
  • Stadium Manager, Consultant in Sport Marketing,
  • Hospitality Manager

Programme Structure

Semester 1

  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Sport media business and market studies
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*

Semester 2

  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

 Semester 3

  • Doing Business in Emerged and Emerging markets
  • SAP ERP Software
  • Open Innovation
  • Creative Thinking and Making
  • Sustainable Entrepreneurship
  • Crisis Management
  • Storytelling and video
  • Excellence through « made in »
  • Leadership & management

Detailed Programme Facts

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Academic Requirements

  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • TOEFL >= 550  / IBT >= 90 / TOEIC >= 780 /  IELTS >= 6.5 or equivalent 
    Except for students who have studied in English abroad (at least 2 years)

Tuition Fee Per Year

  • EUR 12500 International
  • EUR 12500 EU/EEA

Funding

At KEDGE Business School, we strongly believe that students shouldn’t abandon their Education projects because of funding concerns. That is why we have launched a financial support plan aimed specifically to help international students.

4 types of scholarships are available:
  • Early Bird Waiver
  • Distinction scholarship
  • Achievement scholarship
  • Outstanding student trophy

On the 2015-2016 academic year, more than 50% of international students have benefited from these scholarships.

StudyPortals Tip: Students can search online for independent or external scholarships Students can that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: Expand Your Horizons

The award recognises studying abroad as a positively life changing experience for many students as well as promoting intercultural understanding and tolerance. Successful candidates will receive up to £10,000 to be applied toward the cost of tuition fees.

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The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.