Successfull media innovations are often not brand new, but rather, they build on existing,
recognisable elements. These elements, or codes, are the building blocks that can be found in any
media product. In this master, we shed light on these building blocks from different theoretical
perspectives. And, once you understand the codes behind a media product, you can make new
connections. This is how you arrive at new concepts that are innovative and future-oriented.
The programme has a unique, multidisciplinary approach. Not only will it train you to acquire analytical skills, teach you to look beyond the surface of digital media and distinguish crucial digital processes, but
it will also teach you to transform analytical insights into the building blocks by means of which you can design tomorrow’s media products. During this programme, you will design several concepts.
NHTV also offers an executive master’s programme in Media Innovation, which is open to
professionals operating in the media industry. For more information about the executive master, please check
Students must apply through Studielink and the Student Office of NHTV.
Step 1: if you meet the admission requirements, please register with Studielink. This is the national administration system for higher education in the Netherlands. Please note: We won’t start processing your application until you are registered in Studielink.
Step 2: fill in the application form. Please make sure to upload all additional documents requested in the application form and submit you application.
The master in Media Innovation comprises four themes:
Keywords: Semiotics, narratology, media philosophy, transmedia storytelling, branded entertainment
The media theory block introduces students to the field of (contemporary) Media Studies / Media Theory. Media Studies is defined as an academic interdisciplinary field of study that deals with the content, history and effects of various media. To do right to the interdisciplinary character of Media Studies / Media Theory, this block will introduce several theoretical angles as well as subjects.
Keywords: Business strategy and models, business innovation, consumer theory, and entrepreneurship
The theory of business models will be based on the approach developed by Dr. A. Osterwalder in his PhD thesis: ‘The Business Model Ontology - A Proposition for a Design Science Approach’, which has similarities with Dr H. Bouwknegt’s model, but in the field of business model design.
Keywords: Human-computer interaction and interface, user experience, emerging technologies and rapid prototyping
The media technology module has two objectives. The first one is to equip students with state-of-the art methods to design and develop prototypes that would communicate efficiently and effectively their innovative ideas. The second one is to trigger their imagination about the potential of emerging technologies. Examples of methods include: paper prototyping, personas, UML, usability evaluation and video prototyping among others. Examples of emerging technologies include: pervasive computing, location based services, tabletop interfaces and mixed reality among others.
Keywords: Media psychology, media typology, media uses, advertising developments, and media effects
The block on communication studies will extend the student's understanding of the scientific findings and theories that are relevant for this master. This block will require students to read a number of scientific papers in great depth. The block is divided into three parts, called modules, which address different aspects of current research in media studies.Final graduation project
Since the aim of the programme is to use theoretical insights as the initial blueprint for the creation of media products, a fairly large amount of credits (15 ECTS) is reserved for the final assessment. The aim of the final assessment is the development and creation of a mock-up of an innovative media concept. Students have to show that there is a market for their concept, therefore they carry out an in-depth market analysis, and they have to explain the business model behind it. Writing a thesis is part of the graduation process as well. The thesis will focus on a specific aspect of the concept.
During the graduation period you will be supervised by a lecturer of the master’s programme. Besides, representatives from the industry will be involved to provide feedback during the process.
Challenging and inspiring education with different cultures
Your study programme will cover some focus areas which are very unique to NHTV. These focus areas are cross-cultural understanding, social responsibility, imagineering and entrepreneurship. In a cross-cultural context you learn to look at other cultures. The aim is to learn to understand different views looking at a problem from several perspectives. You will set off to uncover hidden information, you won’t think twice about asking questions, and you will learn to innovate based on a social responsibility, or in other words, based on certain values, such as sustainability and business ethics. Out-of-the-box thinking and imagineering are the connecting thread that runs through all of NHTV’s study programmes. You learn how to let go of obvious ideas and develop your own values, allowing you to create a product or service that appeals to the target market’s imagination. Entrepreneurship and graduation projects with own companies are encouraged and facilitated.
If you want to apply to this master's programme, you should have a bachelor’s degree in the field of Business Administration, Media Studies, Communication Studies, ICT, or another media-related field. Eligible candidates will be invited for an interview.
Test Of English as a Foreign Language
As a non-native speaker of English, you must also show sufficient results of one of these tests:
With an appropriate diploma you may be exempted from the obligation of taking a language test.
No work experience is required.
This master's programme is accredited by the Accreditation Organisation of the Netherlands and Flanders (NVAO). Graduates will receive the official degree title of Master in Media Innovation.
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As a centre of education, research and knowledge, NHTV seeks to make a contribution to our globalising society by training young people to become responsible professionals in conjunction with the international business community. Furthermore, the institute aims to create a stimulating workplace for both students and staff, so as to enable them to integrate knowledge and skills, to develop their talents to the fullest and apply these to society in a professional and responsible manner.