Application deadline: 1st July for Dutch and EEA students; 1st June for non-EEA students
Tuition fee:
  • € 1,951 / Year (EEA)
  • € 9,363 / Year (Non-EEA)
Start date: September  2015
Credits (ECTS): 60 ECTS
Duration full-time: 12 months
  • English
Delivery mode: On Campus
Educational variant: Full-time
More information: Visit Programme Website

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Successfull media innovations are often not brand new, but rather, they build on existing,
recognisable elements. These elements, or codes, are the building blocks that can be found in any
media product. In this master, we shed light on these building blocks from different theoretical
perspectives. And, once you understand the codes behind a media product, you can make new
connections. This is how you arrive at new concepts that are innovative and future-oriented.

Unique approach

The programme has a unique, multidisciplinary approach. Not only will it train you to acquire analytical skills, teach you to look beyond the surface of digital media and distinguish crucial digital processes, but
it will also teach you to transform analytical insights into the building blocks by means of which you can design tomorrow’s media products. During this programme, you will design several concepts.

Executive programme

NHTV also offers an executive master’s programme in Media Innovation, which is open to
professionals operating in the media industry. For more information about the executive master, please check



The master in Media Innovation comprises four themes:

  • mediatheorie

Keywords: Semiotics, narratology, media philosophy, transmedia storytelling, branded entertainment

The media theory block introduces students to the field of (contemporary) Media Studies / Media Theory. Media Studies is defined as an academic interdisciplinary field of study that deals with the content, history and effects of various media. To do right to the interdisciplinary character of Media Studies / Media Theory, this block will introduce several theoretical angles as well as subjects.

  • business models

Keywords: Business strategy and models, business innovation, consumer theory, and entrepreneurship

The theory of business models will be based on the approach developed by Dr. A. Osterwalder in his PhD thesis: ‘The Business Model Ontology - A Proposition for a Design Science Approach’, which has similarities with Dr H. Bouwknegt’s model, but in the field of business model design.

  • media Technology

Keywords: Human-computer interaction and interface, user experience, emerging technologies and rapid prototyping

The media technology module has two objectives. The first one is to equip students with state-of-the art methods to design and develop prototypes that would communicate efficiently and effectively their innovative ideas. The second one is to trigger their imagination about the potential of emerging technologies. Examples of methods include: paper prototyping, personas, UML, usability evaluation and video prototyping among others. Examples of emerging technologies include: pervasive computing, location based services, tabletop interfaces and mixed reality among others.

  • communicaton studies

Keywords: Media psychology, media typology, media uses, advertising developments, and media effects

The block on communication studies will extend the student's understanding of the scientific findings and theories that are relevant for this master. This block will require students to read a number of scientific papers in great depth. The block is divided into three parts, called modules, which address different aspects of current research in media studies.

Final graduation project

Since the aim of the programme is to use theoretical insights as the initial blueprint for the creation of media products, a fairly large amount of credits (15 ECTS) is reserved for the final assessment. The aim of the final assessment is the development and creation of a mock-up of an innovative media concept. Students have to show that there is a market for their concept, therefore they carry out an in-depth market analysis, and they have to explain the business model behind it. Writing a thesis is part of the graduation process as well. The thesis will focus on a specific aspect of the concept.

During the graduation period you will be supervised by a lecturer of the master’s programme. Besides, representatives from the industry will be involved to provide feedback during the process.


Challenging and inspiring education with different cultures

Your study programme will cover some focus areas which are very unique to NHTV. These focus areas are cross-cultural understanding, social responsibility, imagineering and entrepreneurship. In a cross-cultural context you learn to look at other cultures. The aim is to learn to understand different views looking at a problem from several perspectives. You will set off to uncover hidden information, you won’t think twice about asking questions, and you will learn to innovate based on a social responsibility, or in other words, based on certain values, such as sustainability and business ethics. Out-of-the-box thinking and imagineering are the connecting thread that runs through all of NHTV’s study programmes. You learn how to let go of obvious ideas and develop your own values, allowing you to create a product or service that appeals to the target market’s imagination. Entrepreneurship and graduation projects with own companies are encouraged and facilitated.


Admission requirements

If you want to apply to this master's programme, you should have a bachelor’s degree in the field of Business Administration, Media Studies, Communication Studies, ICT, or another media-related field. Eligible candidates will be invited for an interview.

Test Of English as a Foreign Language

As a non-native speaker of English, you must also show sufficient results of one of these tests:

  • TOEFL test (minimum score 80 internet-based and minimum sub score for Speaking 20)
  • IELTS test (minimum overall band score 6.0 and a minimum sub score for Speaking 6.0)
  • Cambridge Advanced Certificate

With an appropriate diploma you may be exempted from the obligation of taking a language test.

English Language Requirements

IELTS band: 6



Degree title

This master's programme is accredited by the Accreditation Organisation of the Netherlands and Flanders (NVAO). Graduates will receive the official degree title of Master in Media Innovation.


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