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Description of Media Innovation


The guiding principle of this programme is that successful media innovations are often not brand new, but rather, they build on existing, recognisable elements. These elements, or codes, are the building blocks that can be found in any media product. In this master, we shed light on these building blocks from different theoretical perspectives. And, once you understand the codes behind a media product, you can make new connections. This is how you arrive at new concepts that are innovative and future-oriented.

Unique approach

The programme has a unique, multidisciplinary approach. Not only will it train you to acquire analytical skills, teach you to look beyond the surface of digital media and distinguish crucial digital processes, but it will also teach you to transform analytical insights into the building blocks by means of which you can design tomorrow’s media products. During this programme, you will design and deliver several concepts.

Detailed Course Facts

Application deadline July, June
Tuition fee
  • EUR 9388 Year (Non-EEA)
  • EUR 1984 Year (EEA)

Students must apply through Studielink and the Student Office of NHTV.

Step 1: if you meet the admission requirements, please register with Studielink. This is the national administration system for higher education in the Netherlands. Please note: We won’t start processing your application until you are registered in Studielink.

Step 2: fill in the application form. Please make sure to upload all additional documents requested in the application form and submit you application.

Start date September  2016
Credits (ECTS) 60 ECTS
Duration full-time 12 months
Delivery mode On Campus
Educational variant Full-time

Course Content

The Master's programme in Media Innovation comprises four themes:
Media theory

The media theory module introduces students to the field of (contemporary) Media Studies and Media Theory. Media Studies is defined as an academic interdisciplinary field of study that deals with the content, history and effects of various media. In order to reflect this interdisciplinary nature, the module will introduce several theoretical angles and subjects including, but not limited to, database ontologies, semiotics, remediation theory and narratology.

Business models

The module Business models aims at providing students with knowledge, tools and practical insight in: managing intellectual property, strategy, innovation and entrepreneurship and consumer behavior. Besides the generic concepts, particular characteristics in the Media and Entertainment industry will be emphasized.

Media technology

Media technology informs students about technology surrounds. It supports and modifies our decision-making processes, and in this way it is shaping our lives. To be a leader in media innovation it is required to have a thorough understanding of the manner in which technology progresses, the potential directions it will take in the future, and how to form your own visions for it.

Research & communication studies

This module is divided in two parts; the research part of the module aims to provide a solid understanding of scientific methods and the general knowledge and basic practical skills of conducting scientific research on a Master level. The module focuses on several major quantitative and qualitative research techniques, such as survey, focus groups or in depth interviews and finally gives the students the ability to position their own thesis research within various paradigms and methodological approaches. The communication part of the module gives the students a theoretical grounding in communication science and the scientific approach in general. It will give students knowledge and skills to apply (communication) theory to understand, explain and measure media and advertising developments and effects.

Final thesis

The four themes will be followed by a final graduation project in which it's possible to develop an entirely new media concept or to bring in and develop an existing concept.


Challenging and inspiring education with different cultures

Your study programme will cover some focus areas which are very unique to NHTV. These focus areas are cross-cultural understanding, social responsibility, imagineering and entrepreneurship. In a cross-cultural context you learn to look at other cultures. The aim is to learn to understand different views looking at a problem from several perspectives. You will set off to uncover hidden information, you won’t think twice about asking questions, and you will learn to innovate based on a social responsibility, or in other words, based on certain values, such as sustainability and business ethics. Out-of-the-box thinking and imagineering are the connecting thread that runs through all of NHTV’s study programmes. You learn how to let go of obvious ideas and develop your own values, allowing you to create a product or service that appeals to the target market’s imagination. Entrepreneurship and graduation projects with own companies are encouraged and facilitated.

English Language Requirements

Requirements for Media Innovation

If you want to apply to this master's programme, you should have a bachelor’s degree in the field of Business Administration, Media Studies, Communication Studies, ICT, or another media-related field. Eligible candidates will be invited for an interview.

Apart from educational background and language skills, criteria for admission are also personal qualities and motivation. Work experience in any field is preferred, though a study-related work experience (e.g. work placement) may be accepted as an alternative. Depending on your test results, work experience and the field of study of your first degree, an additional course may be required for admittance to the programme. Shortlisted candidates will be called for an intake interview.

Test Of English as a Foreign Language

As a non-native speaker of English, you must also show sufficient results of one of these tests:

  • TOEFL test (minimum score 80 internet-based and minimum sub score for Speaking 20)
  • IELTS test (minimum overall band score 6.0 and a minimum sub score for Speaking 6.0)
  • CAE, Cambridge Advanced Certificate or CPE, Certificate of Proficiency in English
Exemption from taking the English test

You do not need to take an English language test to be allowed to attend an English-language master’s programme if:

  • English is your native language;
  • you have attended a study programme in a country whose official native language and language of instruction is English;

Work Experience for Media Innovation

No work experience is required.

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NHTV Breda University of Applied Sciences, Netherlands

Netherlands As a centre of education, research and knowledge, NHTV Breda University of Applied Sciences seeks to make a contribution to our globalising society by training young people to become responsible professionals in conjunction with the international business community. Furthermore, the institute aims to create a stimulating workplace for both students and staff, so as to enable them to integrate knowledge and skills, to develop their talents to the fullest and apply these to society in a professional and responsible manner.

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