M.A. International Events Management

London Metropolitan University

Application deadline: You are advised to apply as early as possible
Tuition fee:
  • € 8,530 / Year (EEA)
  • € 13,860 / Year (Non-EEA)
Start date: September  2015
Credits (ECTS): 90 ECTS
Duration full-time: 12 months
  • English
Delivery mode: On Campus
Educational variant: Part-time, Full-time

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Its about saving the world one event at a time.
The course aims to provide an integrated framework of ethical events management built on the building blocks of successfully managing people, planet and profit. The framework is delivered via management theories surrounding the management of events in the context of the events industry and the application of these theories, tools and strategic approaches to the operational delivery of live events, within the global context.

The first half of the course is delivered at Stenden University in the beautiful town of Leeuwarden in the northern part of the Netherlands, which is home to the Stenden University Hotel a model of sustainable hospitality, whereas, the second half of the course allows you to experience the vibrancy of London, host of the 2012 Olympics and world leader sustainable event practice.

Career opportunities
International Links

This internationally unique Masters programme provides a progressive events management curriculum delivered by Londons leading events management education provider in partnership with Stenden University in the Netherlands; specialists in the management of service economies in the leisure context. This course represents an extension to a 16-year alliance between the two institutions.

Career opportunities
The programme will prepare you for management positions in a variety of international event sectors such as conferences, exhibitions, festivals, and sports events, whilst developing you own values, ethics and social responsibility; and highlights the importance to business of entrepreneurial practice, sustainability, and quality of life.

Whether currently working in industry, or an undergraduate wishing to progress to Masters level; if you are career-planning for management positions within the events industry and seeking a course that provides a international student experience, in addition to an international perspective towards employment; MA International Events Management provides a unique learning environment.


Course Structure
Core modules include:

* Concepts in International Events Management
* Event Experience Management
* Event Marketing

Elective modules include:

* Business Work Placement Project
* Business Practice for the Creative Industries
* Cultural Events Marketing

Teaching and learning
The course is delivered through a mixture of lectures, seminars, problem-based learning, learning technologies, field trips, and guest lecturers from industry. The course structure consists of modules that examine Sustainable Events Management, the Experience Economy, Events Marketing, Strategic Management, and Event Experience Management.


A good (minimum lower second-class) undergraduate degree in a relevant discipline (such as marketing, business, international business, public relations, tourism, hospitality, leisure); or

* For those students who do not hold a degree or relevant professional qualification, extensive relevant work experience (3-5 years) together with evidence of scholarly ability is required
* Written and spoken English language ability tested to IELTS 6.0, or TOEFL 580 (paper based) or 237 (computer based)

Download our FAQ to see answers to frequently asked questions about this course.

English Language Requirements

IELTS band: 6
TOEFL paper-based test score : 580

IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.


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