M.Sc. Marketing and Consumption

University of Gothenburg

Application deadline: Non EEA January 15; EEA April 15
Tuition fee:
  • Free (EEA)
  • € 13,700 / Year (Non-EEA)
Start date: September  2014, September  2015
Credits (ECTS): 120 ECTS
Duration full-time: 24 months
Languages:
  • English
Location:
Disciplines:
Delivery mode: On Campus
Educational variant: Full-time

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Description

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In society today, it is increasingly important not only to understand the traditional field of marketing, but also to be knowledgeable about changing consumption patterns in a dynamic and complex marketplace. This Master of Science programme includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions.

It gives you a great opportunity to develop strategic thinking and top quality skills in marketing and consumption in your pursuit of a successful career in the domains, both in Sweden and abroad. During the programme, you will also gain thorough knowledge in planning, analysing, implementing, and critically evaluating scientific works in marketing and consumption.

Furthermore, the programme deals with national, regional as well as global aspects, emphasizing understanding of and handling issues concerning sustainable consumption. You will have excellent opportunities to tailor the programme to suit your particular interests, such as marketing system development, consumption development, business leadership, branding and communication, sustainable marketing, and marketing strategy.

Contents

The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.

After completing the Marketing and Consumption programme our students are employed as web and marketing coordinator, strategic marketer, brand manager, marketing manager, marketing and communications specialist and planner researcher.

Within six months 90% of the students have employment, almost all with qualified work-tasks.

The selection of students for Master s programmes is based on two selection groups; priority is given to students in Group 1. Group 1: GMAT or GRE General Test result. Group 2: number of higher education credits (hec) (maximum 225 hec).

Requirements

The applicant must have been awarded a Bachelor´s degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university. To provide the requirement in English by an internationally recognized test, for example TOEFL, IELTS, the English proficiency should be equivalent to the level of English 6/English Course B from Swedish Upper Secondary School.

The applicant´s university education must also include a minimum of 60 higher education credits (hec) in Business Administration or equivalent. In addition the education must include a minimum of 15 hec in Statistics, or 7.5 hec in Statistics and 7.5 hec in quantitative methods and/or Mathematics. For more information about the requirements visit
Selection:

The selection of students is based on two groups. Group 1: students with GMAT or GRE General Test result, Group 2: number of higher education credits (hec) (maximum 225 hec). Priority is given to students in Group 1. For further information and important instructions please see

English Language Requirements

IELTS band: 6.5
TOEFL paper-based test score : 575
TOEFL iBT® test: 90

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