Marketing and Consumption, M.Sc.

  • N/A
    Application Deadline
  • 24 months
    Duration
  • 25890
    Tuition (Full programme)
  • English
    Language
,
This Master of Science programme includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

It gives you a great opportunity to develop strategic thinking and top quality skills in marketing and consumption in your pursuit of a successful career in the domains, both in Sweden and abroad. During the programme, you will also gain thorough knowledge in planning, analysing, implementing, and critically evaluating scientific works in marketing and consumption. Furthermore, the programme deals with national, regional as well as global aspects, emphasizing understanding of and handling issues concerning sustainable consumption. You will have excellent opportunities to tailor the programme to suit your particular interests, such as marketing system development, consumption development, business leadership, branding and communication, sustainable marketing, and marketing strategy.

The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.

After completing the Marketing and Consumption programme our students are employed as web and marketing coordinator, strategic marketer, brand manager, marketing manager, marketing and communications specialist and planner researcher.

Within six months 90% of the students have employment, almost all with qualified work-tasks.

Programme Structure

The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.

Detailed Programme Facts

    • Started in

        Deadline was:

      • General

      Dates reflect the university's timezone.

  • Credits (ECTS)
    120 ECTS
  • Duration full-time 24 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • Educational variant Full-time

Test Scores

StudyPortals Tip: The Graduate Management Admission Test® (GMAT®) is a standardised exam, delivered in English, used in admissions for thousands of business masters programmes globally. By taking this test you can show your suitability for this programme. The GMAT exam has been shown to be a valid predictor of academic performance in MBA and other business masters programmes. Learn more

Academic Requirements

The applicant must have been awarded a Bachelor's degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university and be able to demonstrate proficiency in English by means of an internationally recognized test, e. g. TOEFL, IELTS. The level of English must be equivalent to English 6/English B from Swedish Upper Secondary School. The applicant's university education must also include a minimum of 60 higher education credits (hec) in Business Administration or equivalent. In addition the education must include a minimum of 15 hec in Statistics, or 7.5 hec in Statistics and 7.5 hec in quantitative methods and/or Mathematics.

Tuition Fee Per Full Programme

  • EUR 25890 International
  • Application fee 900 SEK
  • Full programme cost 249 000 SEK
  • First payment 62 250 SEK
  • Application and tuition fees do not apply for EU/EEA citizens or exchange students.
The Global Study Awards: Expand Your Horizons

The award recognises studying abroad as a positively life changing experience for many students as well as promoting intercultural understanding and tolerance. Successful candidates will receive up to £10,000 to be applied toward the cost of tuition fees.

Funding

A chance to fund your studiesThe University of Gothenburg is convinced that education and research flourish in an international environment. A mixture of students from different cultures enriches the learning environment and the University believes that motivated students should have a chance to study here, even if they dont have the means to cover all costs.There are a number of opportunities to get a scholarship if you apply to the University of Gothenburg. If you are obliged to pay tuition fees in Sweden, you can apply for our scholarship that cover from half, to all of your tuition fees for the entire study programme.There are also scholarship programmes available at bachelor's, master's, PhD and post-doctoral levels, which are administered by the Swedish Institute. The scholarship programmes target highly qualified students from certain countries.http://www.utbildning.gu.se/education/application/scholarships/

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Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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