M.Sc. Marketing and Consumption

University of Gothenburg | Gothenburg, Sweden
This Master of Science programme includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions.

Description of Marketing and Consumption

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It gives you a great opportunity to develop strategic thinking and top quality skills in marketing and consumption in your pursuit of a successful career in the domains, both in Sweden and abroad. During the programme, you will also gain thorough knowledge in planning, analysing, implementing, and critically evaluating scientific works in marketing and consumption. Furthermore, the programme deals with national, regional as well as global aspects, emphasizing understanding of and handling issues concerning sustainable consumption. You will have excellent opportunities to tailor the programme to suit your particular interests, such as marketing system development, consumption development, business leadership, branding and communication, sustainable marketing, and marketing strategy.

The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.

After completing the Marketing and Consumption programme our students are employed as web and marketing coordinator, strategic marketer, brand manager, marketing manager, marketing and communications specialist and planner researcher.

Within six months 90% of the students have employment, almost all with qualified work-tasks.

Detailed Course Facts

Application deadline 15 Jan
Tuition fee
  • Application fee 900 SEK
  • Full programme cost 244 800 SEK
  • First payment 61 200 SEK
Not specified
Start date September  2015
Credits (ECTS) 120 ECTS
Duration full-time 24 months
Languages
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Full-time
Intensity Flexible

Course Content

The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.

Requirements for Marketing and Consumption

The applicant must have been awarded a Bachelor's degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university and be able to demonstrate proficiency in English by means of an internationally recognized test, e. g. TOEFL, IELTS. The level of English must be equivalent to English 6/English B from Swedish Upper Secondary School. The applicant's university education must also include a minimum of 60 higher education credits (hec) in Business Administration or equivalent. In addition the education must include a minimum of 15 hec in Statistics, or 7.5 hec in Statistics and 7.5 hec in quantitative methods and/or Mathematics.

Work Experience for Marketing and Consumption

No work experience is required.

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