It gives you a great opportunity to develop strategic thinking and top quality skills in marketing and consumption in your pursuit of a successful career in the domains, both in Sweden and abroad. Focus is on understanding consumers in a global marketplace.
Due to a large variety of consumer demands, the marketplace is dynamic and ever changing - with new products being launched regularly as companies compete for consumers’ attention and loyalty. The Marketing and Consumption programme is ideal for students who want to gain expertise in understanding consumers – an area that is critical for success in any market! The consumer focus of this programme provides students with critical knowledge - a distinct advantage over the graduates of other business programmes.
With the global marketplace as a starting point and an emphasis on competitive advantage and sustainable consumption the programme provide cutting edge courses. The programme further offers an appealing study environment - a mix of students with different educational backgrounds, nationalities, and work experiences enriches the studies as well as prepares the students for a successful international career. Up-to-date, practical cases are used and analyzed in close co-operation with global organizations and local companies. International leading marketing scholars from the top ranked business schools also give students the opportunity to attend elective courses with current thematics. You will have excellent opportunities to tailor the programme to suit your particular interests, such as marketing system development, consumption development, business leadership, branding and communication, sustainable marketing, and marketing strategy.
After completing the Marketing and Consumption programme at the University of Gothenburg the students are employed as web and marketing coordinator, strategic marketer, brand manager, marketing manager, marketing and communications specialist and planner researcher.
Within six months 90% of the students have employment, almost all with qualified work-tasks.
The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.
You can apply until:
Always verify the dates on the programme website.
You only need to take one of these language tests:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Take IELTS test
The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).
The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).
The applicant must have been awarded a Bachelor's degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university and be able to demonstrate proficiency in English by means of an internationally recognized test, e. g. TOEFL, IELTS. The level of English must be equivalent to English 6/English B from Swedish Upper Secondary School. The applicant's university education must also include a minimum of 60 higher education credits (hec) in Business Administration or equivalent. In addition the education must include a minimum of 15 hec in Statistics, or 7.5 hec in Statistics and 7.5 hec in quantitative methods and/or Mathematics.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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