M.Sc. Marketing and Consumption

  • On Campus
  • 24 months
  • EUR25890 per Full programme (International

    Tuition fee for the international students.

    )
  • English ( Take IELTS test or Find a course )
| Göteborg, Sweden
This Master of Science programme includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions.

Description

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It gives you a great opportunity to develop strategic thinking and top quality skills in marketing and consumption in your pursuit of a successful career in the domains, both in Sweden and abroad. During the programme, you will also gain thorough knowledge in planning, analysing, implementing, and critically evaluating scientific works in marketing and consumption. Furthermore, the programme deals with national, regional as well as global aspects, emphasizing understanding of and handling issues concerning sustainable consumption. You will have excellent opportunities to tailor the programme to suit your particular interests, such as marketing system development, consumption development, business leadership, branding and communication, sustainable marketing, and marketing strategy.

The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.

After completing the Marketing and Consumption programme our students are employed as web and marketing coordinator, strategic marketer, brand manager, marketing manager, marketing and communications specialist and planner researcher.

Within six months 90% of the students have employment, almost all with qualified work-tasks.

Detailed Course Facts

Start dates and application deadlines

Started in

    Deadline was:
  • ( General

    General deadline, applies to everyone.

    )

Dates reflect the university's timezone.

Tuition fee
  • EUR25890 per full programme ( International

    Tuition fee for the international students.

    )
  • Application fee 900 SEK
  • Full programme cost 249 000 SEK
  • First payment 62 250 SEK
  • Application and tuition fees do not apply for EU/EEA citizens or exchange students.
Credits (ECTS) 120 ECTS
Duration full-time 24 months
Delivery mode On Campus
Educational variant Full-time

Course Content

The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.

English Language Requirements

Graduate Admission Tests

This programme accepts GMAT

The Graduate Management Admission Test® (GMAT®) is a standardised exam, delivered in English, used in admissions for thousands of business masters programmes globally. By taking this test you can show your suitability for this programme. The GMAT exam has been shown to be a valid predictor of academic performance in MBA and other business masters programmes.

More information

Requirements

The applicant must have been awarded a Bachelor's degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university and be able to demonstrate proficiency in English by means of an internationally recognized test, e. g. TOEFL, IELTS. The level of English must be equivalent to English 6/English B from Swedish Upper Secondary School. The applicant's university education must also include a minimum of 60 higher education credits (hec) in Business Administration or equivalent. In addition the education must include a minimum of 15 hec in Statistics, or 7.5 hec in Statistics and 7.5 hec in quantitative methods and/or Mathematics.

International students should consider taking a Pre-Master to gain access to universities in Sweden when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Work Experience

No work experience is required.

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