Programme taught in English at Sophia Antipolis campus - September intake.
The Digital Marketing MSc at SKEMA Business School is a full-time course taught over a twelve-month period. There are eight months of taught courses, followed by four to six months for the dissertation and internship.
Web-marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planner, web analyst, traffic manager, community manager, e-commerce manager, quality and sales management.
This programme cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, graphic design, brand and product management…) with expertise in internet, new technologies and web-marketing.
In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.
Some recent graduate examples include: marketing managers at L’Oreal and Elisabeth Arden; communication manager at Nike; relationship management analyst at Brown Brother Harriman; marketing and communication manager at the Yachting Club of Monaco; financial project manager at Lenovo; sales director- ‘Univers’ at Decathlon; sales manager at Microsoft; event project manager at the Martinez Palace Hotel (Cannes); radio media planner at Lagardere Advertising; web-master at the Nice Cote d’Azur airport; quality and marketing manager at BMW (Cannes, France); marketing coordinator at Porsche; research marketing and pricing manager at Goodyear; e-marketing project manager at Canal +; project manager - European websites at Sony Europe; project manager - European websites at Oracle Toronto, Canada; sales manager at Danone; marketing manager at the Hong Kong Trade Development Council - Shanghai Branch Office China..
This MSc produces graduates who are competent, practised and experienced in three key areas the job market requires: project management, new technologies and web-marketing, and the development of new business ideas.
The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect.
Students choose the project they would like to work on, and start working immediately. The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on.
All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.
Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…
This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.
Why choose this programme
This programme has a close link to companies thanks to strong partnerships; these partnerships provide five main benefits:
IBM, PMI (Project Management Institute), Schneider Electric, Amadeus, Dow AgroSciences, Altran, Nike, Areco, Convers, Luxottica, Chambers of Commerce, Opera of Nice, Arion Laboratories, Synertal, Genevrier Laboratories, Euro-Aptitudes, Nice Airport, Beepeers, Microgine, Azuriel, RTE Technologies, SophiaNet, Brown Brother Harriman, Goodyear, L'Oreal
Project Management & Consulting, Semester 1 / Semester 2 (S1/S2), 27 credits
Web-Marketing and E-Communication, S1/S2, 23 credits
International Business Developement, S1/S2 8
Coaching and MSc Thesis S1/S2, 32 credits
Total credits (S1 + S2 + Project): 90 credits
Approximate course time not including individual and project work: 400 hours
These details are for information only and may be changed by the school without prior notice
No work experience is required.
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