SKEMA Business School

Digital Marketing, M.Sc.

  • Application Deadline
  • 18 months
    Duration
  • Tuition
    16500
    Tuition (Year)
    16500
    Tuition (Year)
  • English
    Language
This Digital Marketing MSc at SKEMA Business School produces graduates who are competent, practised and experienced in three key areas the job market requires: project management, new technologies and web-marketing, and the development of new business ideas. The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

The Digital Marketing MSc at SKEMA Business School is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.

Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…

This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.
Career opportunities

Web-marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planner, web analyst, traffic manager, community manager, e-commerce manager, quality and sales management.

This programme cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, graphic design, brand and product management…) with expertise in internet, new technologies and web-marketing.

In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.

Accreditation

This MSc is a CGE accredited

Programme Structure

Digital Marketing Advertising and E-Communication
  • Digital Marketing & Advertising Strategy
  • E-Commerce and E-CRM
  • Optional: On-Line communication & Web-site Conception
  • Web Design Tools and Techniques
  • Social Network & Community Management
  • Digital Marketing & Communication Consulting
  • Corporate Design and Web Site Management
  • Advanced Digital Marketing & Communication Consulting
  • Google Adwords & Analytics
  • Elective Advanced Graphic Design & Google Analytics or other elective course
  • Elective course: Corporate communication
Project Management & Consulting
  • Project Management Fundamentals (PMI)
  • Project Management and Innovation
  • Managing Across Borders and Cultures
  • Project Management Consulting I
  • Project Management Consulting II
  • Practice of Project Management with MS Project
  • Advanced Project Management
  • Sustainable Project Management and Development
  • Web Project Management Consulting II
  • Elective course: CAPM
  • Quality Project Management
International Business Development
  • Advanced Strategy
  • Globalisation
  • Optional: Advanced Research Methods & Critical Thinking
Coaching and MSc Thesis
  • Personal Development
  • Dissertation

Detailed Programme Facts

Test Scores

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Academic Requirements

Requirements - MSc:
  • A four-year degree or equivalent (or, in some cases: a three-year degree plus substantial professional experience; or for UK applicants only: a three-year bachelor's degree with honours).
  • A good score in one of the following English language tests: TOEFL (580 institutional testing programme / 237 computer-based test and 92 internet-based test), TOEIC (830), ELS (112), IELTS (6.5) or equivalent. MSc Global Luxury Management's calendar info, visa info and language test requirements here. Note: no English language test score is required for students who have a degree from an English-speaking university.
  • A GMAT or GRE score will be to the candidate’s advantage.
Requirements - Two-Year MSc:
  • Have a three-year bachelor’s degree or equivalent
  • A score report attesting a sufficient level of English (TOEFL 560, TOEIC 800, IELTS 6, ELS 110 or equivalent)*
    Note: no English language test score is required for students who have a degree from an English-speaking university.
  • GMAT or GRE score will be to the candidate’s advantage

Tuition Fee Per Year

  • EUR 16500 International
  • EUR 16500 EU/EEA

  • Two-year MSc (MSc Preparatory Programme + MSc): €24,900

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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