• Application Deadline
  • 24 months
    Duration
  • Tuition
    10000
    Tuition (Year)
    Free
    Tuition (Year)
  • English
    Language
Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this MS in Digital Marketing and Corporate Communication programme at University of Jyvskyl is for you.

About

The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit sector and private sector. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field.

Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners.

Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For example, almost everyone in Finland uses online banking and owns a smartphone. We also have the lowest mobile data prices in the whole world. Recently Finland was ranked 1st in how well it embraces information technology ahead of Singapore and Sweden. Thus, studying digital marketing and communication in one of the leading universities in Finland is a perfect place for students enrolling in this programme.

Career

We expect graduates from the Digital Marketing and Corporate Communication programme offered by University of Jyväskylä to work in expert and managerial positions in Marketing, Communications, Digital Marketing etc. Our recent graduates from our Finnish Master’s Programme in Marketing work in positions such as:

  • Digital Marketing Manager
  • Marketing Manager
  • Consultant
  • Sales Manager
  • Communications Planner
  • Business Coach
  • Marketing Coordinator
  • Marketing and Communications Manager
  • Customer Relationship Manager
  • Digital Marketing Planner
  • Brand manager

Programme Structure

Modules include:

  • Managing customer relationships
  • Digital interaction
  • IT acceptance & the digital user
  • Digital marketing communications
  • Digital marketing management and planning
  • Digital marketing in action
  • Methods
  • Master's thesis and seminar

Detailed Programme Facts

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score: 92

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Eligibility

Bachelors degree (academic first cycle degree) from a relevant field: i.e., business (preferably marketing), communication, information technology or equivalent, and completed with good grades.

If the degree has not been completed at the time of application, an official university statement indicating the approximate date of graduation will be accepted. Admission of an applicant graduating after the application deadline is conditional until s/he submits the degree certificate.

Tuition Fee Per Year

  • EUR 10000 International
  • Free EU/EEA

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.