• Application Deadline
  • 24 months
  • Tuition
    Tuition (Full programme)
  • English
Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this MS in Digital Marketing and Corporate Communication programme at University of Jyväskylä is for you. The unique combination of marketing and corporate communication makes this programme forerunner in the education landscape.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding


The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit sector and private sector. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field.

Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners.

Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For example, almost everyone in Finland uses online banking and owns a smartphone. We also have the lowest mobile data prices in the whole world. Recently Finland was ranked 1st in how well it embraces information technology ahead of Singapore and Sweden. Thus, studying digital marketing and communication in one of the leading universities in Finland is a perfect place for students enrolling in this programme.

We expect graduates from the Digital Marketing and Corporate Communication programme offered by University of Jyväskylä to work in expert and managerial positions in Marketing, Communications, Digital Marketing etc. Our recent graduates from our Finnish Master’s Programme in Marketing work in positions such as:
  • Digital Marketing Manager
  • Marketing Manager
  • Consultant
  • Sales Manager
  • Communications Planner
  • Business Coach
  • Marketing Coordinator
  • Marketing and Communications Manager
  • Customer Relationship Manager
  • Digital Marketing Planner
  • Brand manager

Programme Structure

Modules include:
  • Managing customer relationships
  • Digital interaction
  • IT acceptance & the digital user
  • Digital marketing communications
  • Digital marketing management and planning
  • Digital marketing in action
  • Methods
  • Master's thesis and seminar

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website
Check Your Qualification
  • Enter your qualifications and directly see if a programme fits your profile
  • Bachelor's degree or a polytechnic degree.
  • Students selected for foreign-language-medium master’s degree programmes are not required to have proficiency in Finnish at the admission stage
  • A certificate in the proficiency of English is not required if the applicant has completed upper secondary education in English in a Nordic country (Finland, Sweden, Norway, Denmark, Iceland), the United Kingdom, Ireland, the United States, Canada, Australia or New Zealand. A certificate in the proficiency of English is not required if the applicant has completed a higher education degree in English in an EU/EEA country, the United States, Canada, Australia or New Zealand. The language of examination must have been English and the thesis must have been written in English. The language of examination must be detailed in the degree certificate or its attachment, the transcript of records or other official document issued by the higher education institution.
  • Other applicants must demonstrate their skills in English with an international language proficiency test or the National Certificate of Language Proficiency, which must be passed at least with intermediate level 4 (in all skill components: speaking, writing, listening and reading comprehension). The following levels are the minimum requirements for international language proficiency tests: TOEFL: 580 (paper-based test) / 92 (Internet-based test); IELTS: 6.5 or CPE and CAE: passing level A, B or C; or PTE (Pearson Test of English): 59. The Pearson test of English, IELTS and TOEFL certificates are valid for two years. The certificate must be valid during application.
  • Faculties may, upon their discretion, decide on tighter language skill requirements and higher point limits if they are necessary for a study option. The passing limits for language tests can be adjusted only for special reasons in international education cooperation projects that are based on mutual agreements. Even in these cases, it must be ensured that the students have sufficient language proficiency.

Tuition Fee Per Full Programme

  • EUR 10000 International

Tuition fees will be introduced only for non-EU/EEA students in Finland from August 2017 onwards. The fees will concern non-EU/EEA degree students who start their studies in English-taught Master's degree programmes in August 2017 or after that at the University of Jyväskylä.


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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