Master Business Design

Domus Academy | Milan, Italy
Enlightening and interdisciplinary, the program focuses on how to apply design methodology, sensitivity, and culture to any business. You’ll study design-driven company management as you learn to draft plans for business development, branding, marketing, and communication—for product lines, startups, and established businesses.
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Description of Business Design

Innovate. Oversee. Strategize.

The Master in Business Design program creates new connections between the worlds of business and design. You’ll work on projects relating to the business of design—and the design of business.


During this degree program, students will:

  • Apply design-based methodologies within non-design fields.
  • Present a creative project in an entrepreneurial way by demonstrating its validity and reliability, through tests, supporting evidence, and application scenarios.
  • Demonstrate autonomy and originality in solving problems.
Career Opportunities

Graduates of the Master in Business Design program may go on to work in design-driven companies, advertising agencies, or in services companies in roles such as business development manager, brand manager, marketing manager, product manager, or design director.

Detailed Course Facts

Application deadline Spaces in this program are limited. Participants will be selected based on their applications.
Tuition fee
  • EUR 25490 Year (Non-EEA)
  • EUR 16990 Year (EEA)
  • full fee, including pre-enrollment and tuition
Start date September  2016
Duration full-time 12 months
Delivery mode On Campus
Educational variant Full-time

Course Content

The Master in Business Design program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship.

The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals.

Coursework focuses on:
  • Exploring the nature, languages, and values of the contemporary design scene
  • Identifying key factors that make a successful design solution
  • Applying design techniques within business innovation
  • Developing strategies for launching new business ventures, especially highly innovative start-ups
  • Turning innovative ideas into actionable business models
  • Branding your own work

Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to entrepreneurship and business design. Some possible workshop topics include the following:

  • Develop a proposal for a product design strategy that combines a variety of approaches in a new, innovative, and surprising way.
  • Learn how to sell ideas, how to brief a creative team, and how to manage creative resources in a creative project.
  • Design the global brand identity of a product line, a startup, or an established small to mid-sized company.
  • Investigate different ways in which adopting advanced production technologies and new materials can ignite innovation in industrial processes.
  • Portfolio

The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation.


The program is designed for candidates who have a first-level degree in economics, humanities, design, or related subjects, and who are interested in acquiring organizational and management skills via a multidisciplinary approach.


  • The Course Leader of the Master in Business Design is Francesco Sorrentino.
Other visiting professors and collaborators in this program include:

Fernando G. Alberti, Silvia Barbieri, Paolo Ciuccarelli, Edoardo Fano, Jozeph Forakis, Francesco Franchi, Enrico Girotti, Paolo Lorini, Renato Montagner, Francesco Morace (Future Concept Lab), Fabio Rotella, Elena Sisti, Jan-Christoph Zoels (Experientia).

Requirements for Business Design

Prepare Supporting Documents
  • Curriculum vitae/résumé
  • Artistic and/or professional portfolio of projects
  • Letter of motivation
  • An English translation of the academic transcript, listing courses and exams, noting the number of hours per credit and giving a brief description of each course
  • Copy of bachelor’s degree/academic diploma translated into English
  • Documentation regarding further courses or seminars attended (if available)
  • Certificate of English language proficiency
  • Copy of passport
  • Receipt for payment of the €100 application fee
English language requirement:
  • IELTS Academic score of 5.0 or higher
  • Cambridge FCE: C
  • PET: Pass
  • TOEFL: Paper-based test: 494 – 510
  • TOEFL: Computer-based test: 173 – 180
  • TOEFL: Internet-based test: 59 – 64
  • PTE Academic: 36 – 42
  • TEEP: 5.0
  • BEC: Preliminary
  • BULATS: 40 – 59
  • TOEIC: 600

Work Experience for Business Design

No work experience is required.

More Information


Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma.

Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team.

Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree.

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