In Design driven firms, managers must be able to combine managerial skills, creativity and entrepreneurial spirit, within a perspective able to embrace at the same time design and production, tradition and innovation, reality and vision, everyday life and future. The modern manager is a figure that gets trained and thrives in a border area where designers, managers and entrepreneurs, experts in enterprise and corporate organizations, in information technology, communication, marketing, contribute to the creation of new operative codes and a new strategic language for the companies and the market.
The Master Course in Business Design stems from the core idea that the project is the hinge and the guide of the enterprise and it aims at bringing quality within the territories of product, services and social enterprises.
In accordance with this view, the Master Course in Business design is an interdisciplinary faculty founded on an innovative teaching model that applies a radical vision of the learning by doing approach to realize an environment in which students learn by doing, analyzing problems, designing and verifying the solutions, interfacing at the same time with a network of entrepreneurs and companies who participate actively and directly in the students training.
The Masters didactic approach aims at these formative objectives:
the acquisition of an eclectic professional training which combines creativity, managerial skills and entrepreneurial spirit.
the acquisition of the necessary tools for the management of a design driven company, thus the acquisition of the ability to resort to innovative visions for successful strategies, to work by global projects and not just by means of competences or solutions, keeping a comprehensive vision that can not only best exploit and value the brand, the market and its sector, but also maintains the environmental responsibility towards stakeholders.
the knowledge and the investigation of the organizational model and the characteristics of the Made in Italy, thus gaining the ability of understanding, delving deeper and optimizing its success and its processes.
the acquisition of an approach of research and opening towards new business be brought into le classic enterprise, starting from the identification of innovative explorations and market strategies.
In 2009, for the third year, Domus Academy has been nominated by Business Week as one of the 30 best Schools of Design in the world.The evolution of markets and the competitive scenarios have determined numerous changes in the corporate management as well as the need to create new professional characters able to face problems with evolved approaches, if compared to the past. Thus, the Master course aims at creating a managerial class able to effectively compete within these new scenarios. People able to combine creativity and experience, organisational skills and entrepreneurial spirit.
The tuition fee is 18.500 euro + VAT.
The teaching activity of the Master course follows a structure consisting of three main parts:
1. The first part of the course is mainly didactic and is articulated in lectures, seminars and workshops where the students work in team on a brief given by partner companies and by the MBD team.
2. The focus of the course consists of a moment of work and research that each student carries out in a company or consulting or design studio, broadening one of the themes faced during the first part of the course.
3. The course is concluded with a final project, the thesis that the students have to develop under the guidance of MBD staff and a mentor chosen among the members of the Faculty or among the visiting professors of the course.
The course lasts 12 months. Lectures are held from Monday to Friday, from 09.30 to 13.30, and from 14.30 to 17.30. Attendance is compulsory. Lectures and workshops are mainly held in English language.
The course addresses graduates and young professionals coming from economics, human science and design-related faculties, who wish to learn how to combine creativity, managerial skills and entrepreneurial mind set through a multidisciplinary approach.
There is limited number of places on the course and participants will be selected on the basis of the documentation requested for admission.
Good knowledge of the English language is also required.
To register to the Master in Business Design it is necessary to send the following documents:
No work experience is required.
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A constant research on the aesthetics of consumption, the processes of creativity and especially the various and fast changes of the last years led Domus Academy to create increasingly specialised courses able to satisfy the needs of the international market. Currently, the school boasts 8 Master courses as well as several short courses.