• Application Deadline
  • 24 months
    Duration
  • Tuition
    8500
    Tuition (Year)
  • English
    Language
This Master’s programme is a response to growing global demand for anthropological insights which can be used strategically when navigating global and local markets. Being true to the heritage of anthropology, you will learn about and engage in ethnographic fieldwork. This Economics and Business Administration - Market Anthropology programme is offered by the University of Southern Denmark.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

During your third semester on the programme, you will undertake a major fieldwork project in collaboration with an academic supervisor from an international group of researchers who have studied market systems, organizations, and consumer culture from the polar circle to the Amazon and from YouTube to the Sahel. On your fourth semester, you will write your Master’s thesis based on this fieldwork.

The focal point of the first year of the programme is to build a theoretical and methodological basis for the fieldwork and for your future career in marketing.

You will therefore learn about analysis and understanding of markets as cultural and economic networks; that is nodes and relationships, which organize resource circulation.

You will also get anthropological insights in contemporary business and technological systems and anthropological analysis of market systems. In addition, you will acquire knowledge about foundational theory of marketing and consumption.

This Economics and Business Administration - Market Anthropology programme is offered by the University of Southern Denmark. The programme enrolls a maximum of 20 carefully selected students who are part of a large and international study environment.
Career Opportunities

The MSc programme in Market Anthropology at Campus Odense gives you an excellent versatile foundation for future career opportunities.

The courses offer a unique combination of high-level theory with skills in performing market investigation to ensure a solid basis of knowledge and tools readily employable in your first job.

Typical job titles include anything that deals with market or marketing:
  • marketing assistant, marketing manager, market consultant,
  • market development responsible
  • market intelligence officer, , market surveillance, consumer insights officer, user insight professional
  • customer experience manager; customer experience designer,

Programme Structure

1st semester
  • Marketing Theory
  • Doing Business in Emerging Markets
  • Anthropology of Business and Technology
2nd semester
  • Market Ethnography
  • Consumption Studies
  • Advanced Market Anthropology
3rd semester
  • Field Work
  • Elective courses in specialised research design
4th semester
  • Masters thesis

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website
Check Your Qualification
  • Enter your qualifications and directly see if a programme fits your profile

Test Scores

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:

  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.

You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:

  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics

Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)

Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Tuition Fee Per Year

  • EUR 8500 International

Funding

Options for full-degree graduate students:

BHJ Scholarship

Only available for students applying for a master programme at our Sønderborg Campus

Six one-year scholarships are issued pr. year: three for studies within the technical field i.e. Mechatronics and Innovation & Business respectively, and three are for studies within the field of business administration i.e. Business Relationship Management.

A scholarship of DKK 40.000 may be granted if and when the requirements are met. It is paid in two instalments of DKK 20.000 per semester. The scholarship grant depends on acceptance and enrolment as a full-time student in one of the above mentioned programmes.

Options for Exchange and Guest Students:

Danish Government Scholarship for Foreign Nationals (the Cultural Agreements)

Danish Government Scholarships for Foreign Nationals - The scholarship helps cover living expenses.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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