On this course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.
This specialism enables you to focus your studies within the area of Marketing. Focusing on the marketing discipline will prepare you for a range of careers. These include product and brand management, market analysis and research, customer relationship and services management, direct marketing, digital marketing, public relations, media and advertising. Studying the Marketing specialism means you will take several Marketing focused modules and your final degree will be awarded as MSc Business Management (Marketing) from Oxford Brookes University.
You will develop advanced level knowledge of organisations, their management and the environment in which they operate through:
You will develop the ability to apply your knowledge and understanding of business and management to complex issues by:
You will develop an understanding and gain experience of global business issues through:
You will develop an understanding of responsible risk management and sustainable value creation on the basis of the environmental, social and governance impacts of business through:
You will gain lifelong learning and personal development by:
The MSc Business Management (Marketing) will prepare you for a broad range of roles in marketing and management. This may be in commercial firms or non-profit organisations, including universities.
Typical roles might include: marketing consultant, marketing analysis, consumer analysis, academic researcher, marketing manager and general manager.
You can apply until:
Always verify the dates on the programme website.
You can choose to do this programme part-time or full-time.Full-time
You need the following IELTS score:
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Book IELTS
StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution or equivalent professional or other qualification.
Applicants who possess a diploma rather than a degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.
This course attracts students from a wide range of backgrounds and nationalities. Applications are welcome from those in work and seeking continuing professional development.
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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