We live in a design culture which continues to grow in importance. However, design was long neglected by the Arts and Humanities as a field of academic study. But this has changed. Since 1 September 2010, the Faculty of Arts of VU Amsterdam, offers the first fully accredited, internationally-oriented Masters programme Design Cultures.
Design has developed into a vibrant and important cultural and economic sector in recent decades. Product design, graphic design and fashion design are burgeoning as a service industry, as street culture and as art. Design is an integral part of our daily lives. Especially in the Netherlands design has built up an excellent international reputation with past and present talent in graphic design, product design, artistic design and fashion. We can boast many famous names including Piet Zwart, Maarten Baas, Thonik and Irma Boom, Artifort, Hella Jongerius, Jurgen Bey, and Viktor & Rolf and many others.
The MA programme Design Cultures from VU Amsterdam is all about the study of product design, graphic design and fashion in a broad diverse cultural context. The focus is on both the designer as author and the complex chain of production, sale, consumption and criticism in which design operates and derives its many different meanings. Design Cultures restores design as the core object of academic interest without detracting from the cultural and material context in which it operates. The programme combines a generalist, comparative approach to design with a clear focus on history and theory.
The Design Cultures course is taught in English. It is an internationally oriented course which has close ties with real-life practice. Besides studying the theoretical and historical background of design, students get a chance to do their graduation project in association with key players in the design world. Students of Design Cultures can look forward to careers in cultural institutions (editor, project manager), museums (researcher, curator), media, (author, critic, producer), government (administrator, advisor), design agencies (researcher, consultant) and educational and research institutes (teacher, researcher).
Accredited by: NVAO in: Netherlands
The first semester consists of two introductory courses on the history and theory of design. In the second semester students get acquainted with "Dutch" Design and learn to write critical appraisals.
You can apply until:
Always verify the dates on the programme website.
In order to gain admission to one of our Master’s programmes, you will need to have at least a Bachelor’s degree from an accredited research university including at least three full years of academic study amounting to a minimum of 180 ECTS or equivalent.
Specific admission requirements for the Master’s programme Arts & Culture, specialization in Design Cultures The Master’s Arts & Culture is designed for students with an academic Bachelor’s in either design, fashion, art or (visual) cultural studies. You may also be accepted if you have an academic Bachelor’s in other disciplines of the Humanities (history, journalism, communication studies) or in anthropology or sociology, with a major or specialization in design, fashion, art or visual culture (equal to a minimum of 30 ECTS). Students with a historical and theoretical interest in the broad field of design are particularly welcome.
You must always present official test results proving your proficiency in English.
Please prepare the following documents. You can find an explanation of each document on the application page. All documents should be provided in English.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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