Marketing encompasses the competences of promotion, distribution, and selling of a service or product, usually for profit. Those who can best comprehend the social and psychological principles employed in marketing are best placed to surge ahead in a competitive market. MBA graduates who wish to pursue a career in marketing must know how social psychological systems can be applied to a Marketing Strategy. For this reason, the University of Northern Virginia has developed a Marketing specialization for its MBA program. The Marketing MBA will equip graduates with the skills required for communicating ideas to both customers and colleagues.

Demand for MBA graduates continues to rise, but in a period of an economic recession MBA graduates have to do more to promote themselves. Graduates with an MBA degree in Marketing are sure to be well placed in terms of managing their future careers and futures lives. An MBA in Marketing can open the door to an international career. While the overall concept of marketing is broadly similar worldwide, the environment within which a Marketing Plan is implemented can be markedly different from region to region. Therefore, one of the key skills of a graduate with an MBA in Marketing is the ability to adapt and manage a strategy in an alien business environment. The business faculty at the University of Northern Virginia understands that on many levels the world is getting smaller and that there is a convergence in customer expectations.

However, in tandem with this convergence is a force to preserve cultural differences. The University of Northern Virginia MBA in Marketing offers students the guidance and insight required to navigate successfully in a business environment with competing values.

Accreditation

UNVA Prague confers its bachelor, master degree and diploma under authorization granted by the State of Virginia, USA and is in full compliance to the states educational program requirements and related standards of quality. University of Northern Virginia is a member of the American Council of Education (ACE) and the American Educational Consortium (AEC). UNVA Prague is recognized by the Czech Ministry of Education, Youth, and Sport as an educational institution of higher learning entitled to operate as an education provider in the Czech Republic. UNVA-Prague also is a member of the European Council for Business Education (ECBE) and the American Chamber of Commerce.

UNVA-Prague MBA program, in cooperation with its Swiss educational partner Victoria University, has been awarded the eduQua certification for having met the requirements of the Swiss Association for Quality and Management Systems set for institutions with further education courses. UNVA-Prague MBA students can thus obtain a dual degree of UNVA-Prague and Victoria University, Switzerland.