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MBA MBA in Communication & Public Relations
European University Munich
| Application deadline: | Admissions on a rolling basis. |
| Tuition fee: |
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| Start date: | January 2014, March 2014, October 2013 |
| Duration full-time: | 9 months |
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| Location: |
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| Delivery mode: | On Campus |
Description
The major in Communication and Public Relations prepares students for the communication challenges of the workplace and is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students learn the essentials of persuasion, gain confidence in public speaking and receive individualized feedback for their presentations. Topics include organization and delivery of speeches, media strategy and media law.
Contents
Core Courses
Graduate Programs
TERM I
MCO 101 - Management Skills (3)
MCO 102 - Organizational Behavior (3)
MCO 103 - Managerial Accounting (3)
MCO 104 - Marketing (3)
MCO 105 - Quantitative Business Methods (3)
MCO 106 - Negotiation (seminar) (1)
MCO 107 - Business Law (seminar) (1)
Industrial Visits and Invited Managers Lectures (1)
TERM II
MCO 201 - Finance (3)
MCO 202 - Human Resources Management (3)
MCO 203 - Global Economics (3)
MCO 204 - Strategic Management (3)
MCO 205 - Management Information Systems (3)
MCO 206 - Communication Skills (seminar) (1)
MCO 207 - Job Career Planning (seminar) (1)
Industrial Visits and Invited Managers Lectures (1)
Elective Majors
TERM III
Major in Communication & Public Relations
MCP 301 - Public Speaking & Public Communication (3) MCP 302 - Public Relations (3) MCP 303 - Organizational Communication (3) MCP 304 - Mass Media Strategy, Planning & Media Law (3) MCP 305 - Practical Applications in Public Relations (3) Research Report (3)
Requirements
A bachelor degree from an accredited college or university.
Two recommendation letters or PPI (Personal Potential Index, recommended)
For non-native speakers, proficiency in one of the following:
* TOEFL score 213 (computer based) or 79/80 (internet based) or 550 (paper based), Institute code 0476
* IELTS score 6.0
* Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
* EU´s internal English exam
Any two of the following:
* A minimum grade point average (GPA) of 3.0 on a scale of 4.0 (B average)
* A satisfactory score on the GMAT or GRE
* 2 years or more of effective managerial or professional work experience which may include military duty
* Personal interview
English Language Requirements
| IELTS band: | 6 |
| TOEFL paper-based test score: | 550 |
| TOEFL computer-based test score: | 213 |
| TOEFL internet-based test score: | 80 |
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
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