Master Management of Cultural and Artistic Activities

ESCP Europe Business School

Tuition fee:
  • € 13,000 / Year (EEA)
  • € 13,000 / Year (Non-EEA)
Start date: September  2015
Duration full-time: 12 months
  • English
  • French
  • Italian
Delivery mode: On Campus
Educational variant: Full-time
More information: Go to university website

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Today, culture and the arts are a full-fledged economic sector. It requires special know-how and expert knowledge. Over the past two decades, cultural activities and institutions have experienced dramatic growth. Careers in the field have undergone a complete transformation in both the private and public sectors.

The hallmarks of this transformation include new ways of assessing the value of cultural products, appreciating the diversification of sources for financing, understanding new methods of increasing public appeal, and most notably, a heightened emphasis on budgetary priorities.

In this context of financial rationalisation, a strong need has developed for a reassessment of the sector. The majority of book publishing, news, multimedia, theatre, television and cinema is produced by multinationals that now look for “enlightened” managers. Companies that produce and disseminate cultural goods and activities strive to recruit high-level managers who are capable of developing their activities and creating and overseeing cultural production.

A trailblazer in the arts and culture management arena, this Specialized Master offers the additional advantage of a double-degree: the Specialized Master degree from ESCP Europe (conferred by the French “Conférence des Grandes Ecoles”), and the Master di II livello of the Università Ca’Foscari Venezia.

Key features and Dates

The ESCP Europe Specialised Masters (MS) are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

The Specialised Master is a one-year full-time academic programme designed for students holding a first master’s-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree. Also holders of a Bachelor degree with a minimum of 3 years of professional experience are welcomed to apply.

The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme. Courses are taught in English and the national language of our respective campuses.


Our programme targets your expertise

Building on the expertise of ESCP Europe and Ca’ Foscari University of Venice, the Specialized Master in Management of Cultural and Artistic Activities provides participants with a solid base of applied management concepts and skills in fields related to culture and the arts.

This full-time curriculum is spread over one year divided into 3 terms as follows:

  • 2 terms of intensive courses - September to December in Venice; from January to March on the ESCP Europe Paris Campus.
  • 1 term of professsionalisation from April to December : a company placement of at least 4 months and a professional thesis defended orally to a committee between early November and mid-December the year following the September intake.

Classes are taught in Italian, English and French

Sponsorship Committee

The Specialized Master is backed by a sponsorship committee including:

  • The Ecole du Louvre,
  • the French Auction Market Authority (Conseil des ventes volontaires aux enchères publiques),
  • the French national publisher’s union (Syndicat national de l’édition),
  • the Palazzo Grassi (François Pinault Foundation),
  • the Venice International Foundation, Distretto Veneto dei Beni Culturali, Fondazione di Venezia,
  • the Réunion des Musées Nationaux,
  • the Opéra National de Paris,
  • Théâtre National de Chaillot,
  • MC 93,
  • le 104,
  • Jeu de Paume Museum,
  • and other theatre companies (Jean Pierre Vincent, Royal de Luxe, etc.).

Academic Committee

Comprised of academics and business professionals, the Academic Committee meets regularly to assess the Sponsorship Committee’s activities. In addition, its members have an advising role for participating students. Close involvement helps ensure ongoing evaluation of the programme’s relevance and contents. Committee members also provide practical expertise for overseeing research projects, make presentations on specialised topics, and assist students with their preparation for entry into the business world.

Course Modules

The courses address 10 subject areas:

  • Strategic Management for Cultural and Artistic Activities
  • Law and the Arts
  • Cultural Marketing
  • The Economics of Art and Culture
  • Cultural Products and Markets
  • Accounting and Management Control for the Arts and Culture Industries
  • Finance and Taxation in Arts and Culture Industries
  • Project Management for Cultural and Artistic Activities
  • Development and Promotion of Cultural Heritage
  • New technologies for the management of cultural heritage


Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field.
This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year.

The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ):

  • A "Grande Ecole" degree
  • A Master's degree (five years of study)
  • A Post-graduate degree (over 5 years)
  • Other degree equivalent to the above
    (please consult us)

Degrees equivalent to a Master 1 (4 years of study) are not eligible for this Specialised Master.

Candidates must be proficient in English with a good knowledge of French and Italian.

Work Experience

At least 3 year(s) of work experience is required.



Triple accredited: EQUIS, AMBA, AACSB

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