Master Management of Cultural and Artistic Activities

  • On Campus
  • 12 months
  • EUR13900 per Year (International

    Tuition fee for the international students.

    EUR13900 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

  • English, French, Italian ( Take IELTS test or Find a course )
| Paris, France
Today, culture and the arts are a full-fledged economic sector. It requires special know-how and expert knowledge. Over the past two decades, cultural activities and institutions have experienced dramatic growth. Careers in the field have undergone a complete transformation in both the private and public sectors.
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The hallmarks of this transformation include new ways of assessing the value of cultural products, appreciating the diversification of sources for financing, understanding new methods of increasing public appeal, and most notably, a heightened emphasis on budgetary priorities.

In this context of financial rationalisation, a strong need has developed for a reassessment of the sector. The majority of book publishing, news, multimedia, theatre, television and cinema is produced by multinationals that now look for “enlightened” managers. Companies that produce and disseminate cultural goods and activities strive to recruit high-level managers who are capable of developing their activities and creating and overseeing cultural production. A trailblazer in the arts and culture management arena, this Specialised Master offers the additional advantage of a double-degree: the Specialised Master degree from ESCP Europe (conferred by the French “Conférence des Grandes Ecoles”), and the Master di II livello of the Università Ca’Foscari Venezia.

The ESCP Europe Masters are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

This Master is a one-year full-time academic programme designed for students holding a first master’s-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.

The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme. Courses are taught in English and the national language of our respective campuses.

In short:

Type of Course

  • Full-time, post-graduate specialised master programmes
  • Specialisation by business function or sector

Participant profiles

  • Participants are engineers, doctors, pharmacists, lawyers, economists, etc.
  • Average age: 25 years

Course duration

  • 12 months (starting in September)
  • 6 months of coursework including an international seminar
  • At least four months of internship or direct employment
  • A professional thesis on a topic of the student’s choice


All the ESCP EUrope Specialised Masters are accredited by the French "Conférence des Grandes Ecoles" with the label "Mastère Spécialisé" (post-master-Master's degree).

Detailed Course Facts

Start dates and application deadlines

Starting in

  • There is no deadline for this start date.

Dates reflect the university's timezone.

Tuition fee
  • EUR13900 per year ( International

    Tuition fee for the international students.

  • EUR13900 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.


The fees are set at 13,900€ (including costs of the international seminar - transport & accommodation - and the reference books).

Duration full-time 12 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Our programme targets your expertise

Building on the expertise of ESCP Europe and Ca’ Foscari University of Venice, the Specialized Master in Management of Cultural and Artistic Activities provides participants with a solid base of applied management concepts and skills in fields related to culture and the arts.

This full-time curriculum is spread over one year divided into 3 terms as follows:

  • 2 terms of intensive courses - September to December in Venice; from January to March on the ESCP Europe Paris Campus.
  • 1 term of professionalisation from April to December : a company placement of at least 4 months and a professional thesis defended orally to a committee between early November and mid-December the year following the September intake.

Classes are taught in Italian, English and French

Sponsorship Committee

The Specialised Master is backed by a sponsorship committee including:

  • The Ecole du Louvre,
  • The French Auction Market Authority (Conseil des ventes volontaires aux enchères publiques),
  • The French national publisher’s union (Syndicat national de l’édition),
  • The Palazzo Grassi (François Pinault Foundation),
  • The Venice International Foundation, Distretto Veneto dei Beni Culturali, Fondazione di Venezia,
  • The Réunion des Musées Nationaux,
  • The Opéra National de Paris,
  • Théâtre National de Chaillot,
  • MC 93,
  • Le 104,
  • Jeu de Paume Museum,
  • and other theatre companies (Jean Pierre Vincent, Royal de Luxe, etc.).

Academic Committee

Comprised of academics and business professionals, the Academic Committee meets regularly to assess the Sponsorship Committee’s activities. In addition, its members have an advising role for participating students. Close involvement helps ensure ongoing evaluation of the programme’s relevance and contents. Committee members also provide practical expertise for overseeing research projects, make presentations on specialised topics, and assist students with their preparation for entry into the business world.

Course Modules

Courses address both theory and real-life applications. They are taught by full-time ESCP Europe Faculty and successful professionals. Are also included numerous meetings with professionals in this sector and alumni of the programme.

Main areas covered:

  • Strategic and operational management of cultural organisations
  • Cultural heritage and activities legislation
  • Marketing of cultural products
  • Arts and culture economics
  • Programming and Supervising of Cultural Organisations
  • Art Accounting and Management Control
  • Finance and taxation of cultural institutions and products
  • Project management of cultural products
  • Cultural policy
  • Technological innovation for cultural organisations
  • Cultural Heritage

List of classes (may be subject to change):

Strategic and operational management of cultural organisations

  • Cultural Organisations Management Strategies
  • Cultural Politics and Business Strategies
  • Strategic Management for cultural and artistic activities (Class taught in Venice)

Cultural heritage and activities legislation

  • Contracts Laws, Copyrights, and Performing Arts Contracts
  • Internet Law and Big Data
  • Law and Sponsorship
  • Managing a Cultural Site
  • Law and the arts (Class taught in Venice)

Marketing of cultural products

  • Marketing for Culture
  • Cultural marketing (Class taught in Venice)

Arts and culture economics

  • Introduction to Economy
  • Takeover of an unprofitable Structure - Le Lucernaire
  • The Musical Industry
  • Cultural Engineering
  • The economics of art and culture (Class taught in Venice)

Programming and Supervising of Cultural Organisations

  • Presentation of the Paris Opera
  • Auctions
  • The Publishing Market
  • The 104
  • Cultural products and markets (Class taught in Venice)

Art Accounting and Management Control

  • Accounting
  • Management Control
  • Management Control in the Theatre Industry
  • Management of a Private Theatre
  • Management Experiences
  • Accounting and management control for the arts and culture industries (Class taught in Venice)

Finance and taxation of cultural institutions and products

  • Finance
  • Taxation
  • Finance and taxation in arts and culture industries (Class taught in Venice)

Project management of cultural products

  • Media Management
  • The Manager and the Work of Art
  • Project Management for cultural and artistic activities (Class taught in Venice)

Cultural policy

  • European Policy for Culture
  • Culture and International Relations
  • Regional Cultural Projects
  • Illegal Trafficking of Art

Technological innovation for cultural organisations

  • Appreciation of Cultural Products through Innovation
  • Innovation (Class taught in Venice)

Cultural Heritage

  • Exhibitions, Acquisitions, Collections
  • Private Monument Management
  • Showcase of Monuments Heritage
  • Projects and Experiences
  • Development and promotion of cultural heritage (Class taught in Venice)

English Language Requirements

Take IELTS test

Graduate Admission Tests

This programme accepts GMAT

The Graduate Management Admission Test® (GMAT®) is a standardised exam, delivered in English, used in admissions for thousands of business masters programmes globally. By taking this test you can show your suitability for this programme. The GMAT exam has been shown to be a valid predictor of academic performance in MBA and other business masters programmes.

More information


Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field.

The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ) :

  • A "Grande Ecole" degree,
  • A Master's degree (5 years of study),
  • A Post-graduate degree (over 5 years),
  • Other degree equivalent to the above
    (please consult us).

Degrees equivalent to a Master 1 (4 years of study) are not eligible for this Specialised Master.

Candidates must be proficient in English with a good knowledge of French and Italian.

Work Experience

At least 5 year(s) of work experience are required.

More Information


Triple accredited: EQUIS, AMBA, AACSB

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