Management for Digital Publishing, Master

  • Application Deadline
  • 12 months
    Duration
  • Tuition
    14200
    Tuition (Year)
    14200
    Tuition (Year)
  • English, French
    Language
The Specialised Master® in Management for Digital Publishing at ESCP Europe Business School, in partnership with ASFORED (France’s leader in training for the publishing industry), responds to the needs of those excelling in this field. 
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

The Publishing Industry and Cultural Media sectors are developing rapidly with the arrival of digital technology: new reading materials and new practices, new key players, new funding and new sales channels. However, the social and cultural economic weight of print remains the largest factor for cultural expenditure in France.It is geared towards participants from various backgrounds, from sciences to literacy, who are passionate about the written word and the broadcasting of knowledge. The graduates will gain knowledge at a managerial level in the sector of Management for the Publishing Industry.

The course content focuses on a cross-disciplinary and multi-skill approach, covering all aspects of the profession including: cultural, political, economical, graphical, technological, promotional, commercial and international dimensions.

The objective of the Specialised Master® in Management for Digital Publishing at ESCP Europe Business School is to understand, to follow and to anticipate the main developments within the market; to provide high level professionals (BAC +5, or certain applicants with professional experience) with the skills to be able to:

  • Develop a strategic vision of the sectors in which they are interested.
  • Offer a global and innovative approach to management and content management
  • Understand a global view of operations
  • Contribute to the development, the future and the renovation of markets.
In partnership with ASFORED, this course benefits from a teaching approach that alternates between the teaching of essential managerial skills and practical sessions in harmony with the realities of working in the field, in France as well as internationally.

Programme Structure

Modules (List may be subject to changes):

Publishing Policy and Project Elaboration 
  • Principles of management
  • Editorial management
 Development Strategy and new Business Models

  • Economics
  • Strategy
  • Issues and prospects in publishing
  • Digital issues
  • Digital impact on school publishing
  • New business models

Management and Publishing Business Models

  • Accounting editorial management: "CEP" and business plan
  • Accounting 
  • Finance
  • Functioning of an executive committee
  • Financial business models in digital publishing

 Publishing Legislation and Legal Risks

  • Publishing rights in literature
  • Use of publications and intellectual property rights
  • Internet risk

Production Management and Purchasing Strategy 

  • Editorial production and purchasing strategy
  • Digital delivery purchase
  • English focused on edition
Marketing for the Publishing Industry 

  • Marketing  
  • Marketing and book commercialisation
  • Artistic management
  • Artistic management 
  • Iconographic practices

 Digital Publishing and the different types of mediums

  • Digital production and graphic chain
 Editing Techniques

  • Editing preparation
  • Co-editing
Principles of Supply Chain

  • Digital book diffusion 
  • Distribution / Paper book diffusion
  • Printer's visit

Entrepreneurship

  • Entrepreneurship stakes
  • Entrepreneurship in edition
 Personal Development and Managing Change

Audience

This Master is a one-year full-time academic programme designed for students holding a first master’s-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree. 

Detailed Programme Facts

  • Full-time duration 12 months
  • Study intensity Full-time
  • Credits
    90 ECTS
  • Languages
    • Partially taught in English
    • Partially taught in French
  • Delivery mode
    On Campus
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English Language Requirements

This programme requires students to demonstrate proficiency in English.

Take IELTS test

Academic Requirements

  • Holders of a first Master's degree.
  • Holders of a Bachelor degree (240 ECTS) : with a minimum of 3 years professional experience
  • Holders of a Bachelor degree (240 ECTS) without professional experience (less than 30% admitted)

Tuition Fee Per Year

  • EUR 14200 International
  • EUR 14200 EU/EEA

Funding

Scholarships, depending on both financial need and merit, will be granted to the students in the Specialised Master® programmes.

Only students who fulfill the two following criteria will be eligible:
  • students who were granted a scholarship (level 2 to over) based on financial need in the last two years;
  • students who are admitted on the first list in the ESCP Europe Specialised Master®’s selection

The amount of the scholarship is 10% of the tuition fees and will be deducted from these fees. Students will be informed of the amount of their scholarship in September.

ESCP Europe Foundation scholarships, available to all students, are merit-based. The amount of the award is 2000€. There are 10 scholarships available.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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