The ESCP Europe Specialized Master in Management for the Publishing Industry, in partnership with ASFORED
(the French national publishers union), is a gateway to management positions in publishing.
Instruction is cross-disciplinary and touches on all dimensions of the profession including: cultural, legal, economic, graphic, technical, advertising, sales and international aspects.
Graduates are equipped to think strategically for publishing companies, design programs and identify the resources necessary to carry them out. This level of responsibility requires being able to oversee the publication and promotion process, in addition to monitoring sales and incorporating new technologies.
ESCP Europe's Specialized Masters Programme welcomes applicants from varied disciplines and who demonstrate open-mindedness and potential:
Specialized Masters students come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc.
Originating from 40 nationalities, they form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.
Since its inception in 1991, the ESCP Europe Specialized Master in Management for the Publishing Industry has graduated 322 students who are now part of the ESCP Europe 40,000-member alumni network.
Our programme targets your expertise
The programme’s objective is to prepare participants for career paths in book publishing, as well as in the print media and audiovisual media industries.
This full-time curriculum is spread over one year divided into 3 terms as follows:
2 terms of intensive courses - September to December; January to March. An international seminar abroad is included
1 term of professsionalization from April to December : a company placement of at least 4 months and a professional thesis defended orally to a committee between early November and mid-December the year following the September intake.
Participants have to be proficient both in French and English
Courses are taught by ESCP Europe faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover:
Corporate management for publishing companies
Publishing law and finance
Book marketing and sales
Production techniques, Editing techniques
International products and markets
New editorial media
The publishing environment
1 – Publishing policy and project elaboration (1 ECTS module - 45 hours)
The publishing project: from idea to execution
Digital publishing issues:
- Competition, complementarity and synergy with print publishing
- Development issues: from imitation to creation
2 – Management and publishing business models (1 ECTS module- 60 hours)
Economics in publishing
Managing a publishing house
Accounting and managing budgets for projects
Mixed model plan: paper / digital
Analysing, choosing and implementing a strategy
3 – Publishing legislation and legal risks (1 ECTS module - 45 hours)
Use of publications and intellectual property rights
Taxation for the publishing industry
4 – Production management and purchasing strategy (1 ECTS module - 45 hours)
Activities and key-players in the production process
Elaborating the specifications / requirements for pre-press, press and post-press production
Print benchmarking in Europe and world-wide
5 – Marketing for the publishing industry (1 ECTS module - 30 hours)
Strategy and the marketing plan
Brand and product policy
Product range strategy
Consumer behaviour and market research
Offline and online communication plan
6 – Artistic management (1 ECTS module - 30 hours)
Briefs and Mock-ups
A book’s text and graphics
The role of illustrations in a book; their creative, technical, financial and legal aspects
7 – Digital publishing and the different types of mediums (ECTS Modules - 60 hours)
The electronic publishing process and multiple mediums
The characteristics of paper, web and E-book mediums
Professional software packages and tools
8 – Editing techniques (1 ECTS module - 30 hours)
Manuscript preparation and technical enrichment of paper or electronic texts
The issues concerning co-publishing and business partnerships:
- Technical, legal and financial aspects
- Advantages and disadvantages
9 – Publishing markets and context (1 ECTS module - 45 hours)
Issues and prospects in publishing
Characteristics of the book publishing process
The publishing process: from project to object
Organisation of the market
The financial context
Circulating and distributing
10 – Personal development and managing change (ECTS module - 15 hours)
Mastering human relations
Managing change within teams
Eligible applicants must hold a master degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field.
This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year.
The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ):
At least 3 year(s) of work experience are required.
For the 2013-2014 schoolyear, scholarships depending on both financial need and merit will be granted to the students in the Specialized Master programmes.
Only students who fulfill the two following criteria will be eligible:
The amount of the scholarship is 10% of the tuition fees and will be deducted from these fees. Students will be informed of the amount of their scholarship at the end of October 2013.
For more information, please contact
Registrar, ESCP Europe Campus Paris
Triple accredited: EQUIS, AMBA, AACSB
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
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