Description

Contents

Curriculum

Our programme targets your expertise

The programme’s objective is to prepare participants for career paths in book publishing, as well as in the print media and audiovisual media industries.

This full-time curriculum is spread over one year divided into 3 terms as follows:

• 2 terms of intensive courses - September to December; January to March. An international seminar abroad is included

• 1 term of professsionalization from April to December : a company placement of at least 4 months and a professional thesis defended orally to a committee between early November and mid-December the year following the September intake.

Participants have to be proficient both in French and English

Course modules

Courses are taught by ESCP Europe faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover:

• Editorial management

• Corporate management for publishing companies

• Publishing law and finance

• Book marketing and sales

• Production techniques, Editing techniques

• International products and markets

• New editorial media

• The publishing environment

• Publishing strategies

• Etc.

Modules

1 – Publishing policy and project elaboration (1 ECTS module - 45 hours)

• The publishing project: from idea to execution

• Digital publishing issues:

  - Competition, complementarity and synergy with print publishing
  - Development issues: from imitation to creation

2 – Management and publishing business models (1 ECTS module- 60 hours)

• Economics in publishing

• Managing a publishing house

• Accounting and managing budgets for projects

• Mixed model plan: paper / digital

• Analysing, choosing and implementing a strategy

3 – Publishing legislation and legal risks (1 ECTS module - 45 hours)

• Use of publications and intellectual property rights

• Legal risks

• Taxation for the publishing industry

• Labour Law

4 – Production management and purchasing strategy (1 ECTS module - 45 hours)

• Activities and key-players in the production process

• Elaborating the specifications / requirements for pre-press, press and post-press production

• Budget lines

• Purchasing techniques

• Sales negotiations

• Print benchmarking in Europe and world-wide

5 – Marketing for the publishing industry (1 ECTS module - 30 hours)

• Strategy and the marketing plan

• Brand and product policy

• Product range strategy

• Consumer behaviour and market research

• Sales pitch

• Offline and online communication plan

6 – Artistic management (1 ECTS module - 30 hours)

• Briefs and Mock-ups

• A book’s text and graphics

• Typography

• The role of illustrations in a book; their creative, technical, financial and legal aspects

7 – Digital publishing and the different types of mediums (ECTS Modules - 60 hours)

• The electronic publishing process and multiple mediums

• The characteristics of paper, web and E-book mediums

• Professional software packages and tools

8 – Editing techniques (1 ECTS module - 30 hours)

• Manuscript preparation and technical enrichment of paper or electronic texts

• The issues concerning co-publishing and business partnerships:

  - Technical, legal and financial aspects

  - Advantages and disadvantages

9 – Publishing markets and context (1 ECTS module - 45 hours)

• Issues and prospects in publishing

• Characteristics of the book publishing process

• The publishing process: from project to object

• Marketing costs

• Organisation of the market

• The financial context

• Circulating and distributing

10 – Personal development and managing change (ECTS module - 15 hours)

• Mastering human relations

• Managing change within teams

• Influential communication

Requirements

Eligible applicants must hold a master degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field.
This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year.

The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ):

• A Master degree (five years of study)
• A Post-graduate degree (over 5 years)
• A Bachelor degree with 3 years of work experience
• A French "Grande Ecole" degree
• Other degree equivalent to the above
  (please consult us)

Work Experience

At least 3 year(s) of work experience are required.

Funding

Scholarships

For the 2013-2014 schoolyear, scholarships depending on both financial need and merit will be granted to the students in the Specialized Master programmes.

Only students who fulfill the two following criteria will be eligible:

• students who were granted a scholarship (level 2 to 6 only) based on financial need in 2011-2012 and/or 2012-2013 ;
• students who are admitted on the 1st list in the ESCP Europe Specialized Master’s selection

The amount of the scholarship is 10% of the tuition fees and will be deducted from these fees. Students will be informed of the amount of their scholarship at the end of October 2013.

For more information, please contact

Sophia AIT-YAHIA
Registrar, ESCP Europe Campus Paris