Master Management for the Publishing Industry

ESCP Europe Business School

Application deadline: 14th January, 2013
Tuition fee:
  • € 11,800 / Year (EEA)
  • € 11,800 / Year (Non-EEA)
Start date: September  2014
Duration full-time: 12 months
  • English
  • French
Delivery mode: On Campus
Educational variant: Full-time
More information: Go to university website

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The ESCP Europe Specialized Master in Management for the Publishing Industry, in partnership with ASFORED
(the French national publishers union), is a gateway to management positions in publishing.

Instruction is cross-disciplinary and touches on all dimensions of the profession including: cultural, legal, economic, graphic, technical, advertising, sales and international aspects.

Graduates are equipped to think strategically for publishing companies, design programs and identify the resources necessary to carry them out. This level of responsibility requires being able to oversee the publication and promotion process, in addition to monitoring sales and incorporating new technologies.

Key features and Dates

The ESCP Europe Specialised Masters (MS) are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

The Specialised Master is a one-year full-time academic programme designed for students holding a first master’s-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree. Also holders of a Bachelor degree with a minimum of 3 years of professional experience are welcomed to apply.
The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme. Courses are taught in English and the national language of our respective campuses.



Our programme targets your expertise

The programme’s objective is to prepare participants for career paths in book publishing, as well as in the print media and audiovisual media industries.

This full-time curriculum is spread over one year divided into 3 terms as follows:

  • 2 terms of intensive courses - September to December; January to March. An international seminar abroad is included

  • 1 term of professsionalization from April to December : a company placement of at least 4 months and a professional thesis defended orally to a committee between early November and mid-December the year following the September intake.

Participants have to be proficient both in French and English

Course modules

Courses are taught by ESCP Europe faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover:

  • Editorial management

  • Corporate management for publishing companies

  • Publishing law and finance

  • Book marketing and sales

  • Production techniques, Editing techniques

  • International products and markets

  • New editorial media

  • The publishing environment

  • Publishing strategies

  • Etc.


1 – Publishing policy and project elaboration (1 ECTS module - 45 hours)

  • The publishing project: from idea to execution

  • Digital publishing issues:

    - Competition, complementarity and synergy with print publishing
    - Development issues: from imitation to creation

2 – Management and publishing business models (1 ECTS module- 60 hours)

  • Economics in publishing

  • Managing a publishing house

  • Accounting and managing budgets for projects

  • Mixed model plan: paper / digital

  • Analysing, choosing and implementing a strategy

3 – Publishing legislation and legal risks (1 ECTS module - 45 hours)

  • Use of publications and intellectual property rights

  • Legal risks

  • Taxation for the publishing industry

  • Labour Law

4 – Production management and purchasing strategy (1 ECTS module - 45 hours)

  • Activities and key-players in the production process

  • Elaborating the specifications / requirements for pre-press, press and post-press production

  • Budget lines

  • Purchasing techniques

  • Sales negotiations

  • Print benchmarking in Europe and world-wide

5 – Marketing for the publishing industry (1 ECTS module - 30 hours)

  • Strategy and the marketing plan

  • Brand and product policy

  • Product range strategy

  • Consumer behaviour and market research

  • Sales pitch

  • Offline and online communication plan

6 – Artistic management (1 ECTS module - 30 hours)

  • Briefs and Mock-ups

  • A book’s text and graphics

  • Typography

  • The role of illustrations in a book; their creative, technical, financial and legal aspects

7 – Digital publishing and the different types of mediums (ECTS Modules - 60 hours)

  • The electronic publishing process and multiple mediums

  • The characteristics of paper, web and E-book mediums

  • Professional software packages and tools

8 – Editing techniques (1 ECTS module - 30 hours)

  • Manuscript preparation and technical enrichment of paper or electronic texts

  • The issues concerning co-publishing and business partnerships:

    - Technical, legal and financial aspects

    - Advantages and disadvantages

9 – Publishing markets and context (1 ECTS module - 45 hours)

  • Issues and prospects in publishing

  • Characteristics of the book publishing process

  • The publishing process: from project to object

  • Marketing costs

  • Organisation of the market

  • The financial context

  • Circulating and distributing

10 – Personal development and managing change (ECTS module - 15 hours)

  • Mastering human relations

  • Managing change within teams

  • Influential communication


  • Holders of a first Master's degree.
  • Holders of a Bachelor degree (240 ECTS) : with a minimum of 3 years professional experience
  • Holders of a Bachelor degree without professional experience (less than 30% admitted)

Work Experience

At least 3 year(s) of work experience are required.



For the 2013-2014 schoolyear, scholarships depending on both financial need and merit will be granted to the students in the Specialized Master programmes.

Only students who fulfill the two following criteria will be eligible:

  • students who were granted a scholarship (level 2 to 6 only) based on financial need in 2011-2012 and/or 2012-2013 ;
  • students who are admitted on the 1st list in the ESCP Europe Specialized Master’s selection

The amount of the scholarship is 10% of the tuition fees and will be deducted from these fees. Students will be informed of the amount of their scholarship at the end of October 2013.

For more information, please contact

Registrar, ESCP Europe Campus Paris



Triple accredited: EQUIS, AMBA, AACSB

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