Master MS Management for the Publishing Industry

  • On Campus
  • 12 months
  • EUR13900 per Year (International

    Tuition fee for the international students.

    )
    EUR13900 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
  • English, French ( Take IELTS test or Find a course )
| Paris, France
The Specialised Master (MS) in Management for Digital Publishing at ESCP Europe Business School, in partnership with ASFORED (Franceís leader in training for the publishing industry), responds to the needs of those excelling in this field.
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Description

It is geared towards participants from various backgrounds, from sciences to literacy, who are passionate about the written word and the broadcasting of knowledge. The graduates will gain knowledge at a managerial level in the sector of Management for the Publishing Industry.

The course content focuses on a cross-disciplinary and multi-skill approach, covering all aspects of the profession including: cultural, political, economical, graphical, technological, promotional, commercial and international dimensions.

The objective of the Master is to understand, to follow and to anticipate the main developments within the market; to provide high level professionals (BAC +5, or certain applicants with professional experience) with the skills to be able to:

- Develop a strategic vision of the sectors in which they are interested.

- Offer a global and innovative approach to management and content management

- Understand a global view of operations

- Contribute to the development, the future and the renovation of markets.

In partnership with ASFORED, this course benefits from a teaching approach that alternates between the teaching of essential managerial skills and practical sessions in harmony with the realities of working in the field, in France as well as internationally.

The ESCP Europe Masters are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

This Master is a one-year full-time academic programme designed for students holding a first masterís-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.

The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme. Courses are taught in English and the national language of our respective campuses.

Detailed Course Facts

Start dates and application deadlines

Starting in

  • There is no deadline for this start date.

Dates reflect the university's timezone.

Tuition fee
  • EUR13900 per year ( International

    Tuition fee for the international students.

    )
  • EUR13900 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )

The fees for the academic year 2016/2017 are set at 13,900Ä (including costs of the international seminar - transport & accommodation - and the reference books).

The fees are invoiced either:

  • in one instalment at the beginning of the academic year
  • ESCP Europe also offers the direct debit option: in that case 6 monthly instalments will be paid from November to April.

Applicants who are offered a place must confirm their acceptance and pay a non-refundable deposit of 2,000Ä for tuition fees.

Duration full-time 12 months
Languages
Delivery mode On Campus
Educational variant Full-time

Course Content

Our programme targets your expertiseThe objective of the programme is to understand, to follow and to anticipate the main developments within the publishing industry and the Cultural media markets.Participants will to be able to: - Develop a strategic vision of the sectors in which they are interested.- Offer a global and innovative approach to management and content management - Understand a global view of operations - Contribute to the development, the future and the renovation of markets. This full-time curriculum is spread over one year divided into 3 terms as follows:
  • 2 terms of intensive courses - September to December; January to March. An international seminar abroad is included
  • 1 term of professsionalisation from April to December : a company placement of at least 4 months and a professional thesis defended orally to a committee between early November and mid-December the year following the September intake.
Participants have to be proficient both in French and English.CoursesThe Specialised Master for the Publishing Industry brings together the well known and confirmed expertises of ESCP Europe and ASFORED and gives the participants a strong management experience applied to the digital publications or print markets. The Specialised Masters for the Publishing Industry's degree is supported and highly recognised by the entire profession since its creation.Course modulesCourses are taught by ESCP Europe faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover. Are also included numerous meetings with professionals in this sector and alumni of the programme. Main areas covered:
  • Publishing Policy and Project Elaboration
  • Development Strategy and new Business Models
  • Management and Publishing Business Models
  • Publishing Legislation and Legal Risks
  • Production Management and Purchasing Strategy
  • Marketing for the Publishing Industry
  • Artistic Management
  • Digital Publishing and the different types of mediums
  • Editing Techniques
  • Principles of Supply Chain
  • Entrepreneurship
  • Personal Development and Managing Change
Modules (List may be subject to changes):Publishing Policy and Project Elaboration
  • Principles of management
  • Editorial management
Development Strategy and new Business Models
  • Economics
  • Strategy
  • Issues and prospects in publishing
  • Digital issues
  • Digital impact on school publishing
  • New business models
Management and Publishing Business Models
  • Accounting editorial management: "CEP" and business plan
  • Accounting
  • Finance
  • Functioning of an executive committee
  • Financial business models in digital publishing
Publishing Legislation and Legal Risks
  • Publishing rights in literature
  • Use of publications and intellectual property rights
  • Internet risk
Production Management and Purchasing Strategy
  • Editorial production and purchasing strategy
  • Digital delivery purchase
  • English focused on edition
Marketing for the Publishing Industry
  • Marketing
  • Marketing and book commercialisation
  • Artistic management
  • Artistic management
  • Iconographic practices
Digital Publishing and the different types of mediums
  • Digital production and graphic chain
Editing Techniques
  • Editing preparation
  • Co-editing
Principles of Supply Chain
  • Digital book diffusion
  • Distribution / Paper book diffusion
  • Printer's visit
Entrepreneurship
  • Entrepreneurship stakes
  • Entrepreneurship in edition

English Language Requirements

Take IELTS test

Graduate Admission Tests

This programme accepts GMAT

The Graduate Management Admission Test® (GMAT®) is a standardised exam, delivered in English, used in admissions for thousands of business masters programmes globally. By taking this test you can show your suitability for this programme. The GMAT exam has been shown to be a valid predictor of academic performance in MBA and other business masters programmes.

More information

Requirements

  • Holders of a first Master's degree.
  • Holders of a Bachelor degree (240 ECTS) : with a minimum of 3 years professional experience
  • Holders of a Bachelor degree (240 ECTS) without professional experience (less than 30% admitted)

Work Experience

At least 3 year(s) of work experience are required.

More Information

Accreditation

Triple accredited: EQUIS, AMBA, AACSB

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