This programme is ideal for you if you wish to work on marketing problems to support decision making in organisations. On the programme, we emphasise the practical analytical aspects of marketing problems as well as the fundamentals of management science and marketing.
There is a large demand for business and market analysts with good modelling skills, particularly in retailing and marketing. Graduates from this course can expect to work as market analysts, marketing analysts, business consultants, business analysts, database managers and marketing researchers.
Who is it for?
You should have, or be expecting, a first degree that includes some mathematics and statistics; for example, science, engineering, business studies or economics, as well as mathematics or statistics.
What will I study?
The Masters in Management Science and Marketing Analytics is a flexible degree scheme in which you choose subjects that interest you and also attend compulsory core modules. The programme prepares you to use your analytical skills in marketing. You will develop marketing and business modelling skills in SAS, SPSS and Excel, and will cover topics such as forecasting, market research and data-based analysis, customer relationship management and data mining. Overall, this will give you a grounding in a range of marketing analytics and predictive analytics techniques.
Will it prepare me for work?
The taught element of the programme includes modules that help you to improve your professional skills as well as your analytical abilities. The taught modules end in May and are followed by a significant real-life project that runs until mid-September. In this, you will develop professional skills by working for 16 weeks as a consultant to one of our client companies, whilst being supervised by a member of staff. This is an excellent preparation for the world of work. Students on the MSc in Management Science and Marketing Analytics have, in the past, written dissertations based on projects with organisations such as Tesco, ITV, BT, Barclaycard, GE Money and Thames Water.
What about further study?
The MSc Management Science and Marketing Analytics can also serve as a springboard for further study for a PhD.
The MSc in Management Science and Marketing Analytics consists of compulsory and optional modules, plus a project. The compulsory modules ensure that you have a firm grounding in important subjects. The wide range of optional modules allows you to specialise in subjects that particularly interest you.
Runs from October to December through Michaelmas Term and consists of four compulsory modules:
MSCI 506: Problem Solving Skills for Consultants (15 credits)
MSCI 519: Spreadsheet Modelling (15 credits)
MSCI 521: Applying Statistical Models in Business (15 credits)
MSCI 581: Introduction to Management Science and Marketing Analytics (15 credits)
Runs from January to mid-May, through Lent Term and for part of the Summer Term. As well as continuing with MSCI 506 (see above) you choose a further six 10-credit modules. These must include at least three of the following:
MSCI 523: Forecasting
MSCI 526: Data Mining for Marketing, Sales and Finance
MSCI 564: Marketing Research Methods
MSCI 582: Marketing Analytics and Modelling
Other available options include:
MSCI 504: Problem Structuring
MSCI 512: Computer Simulation
MSCI 513: C++ Computer Programming
MSCI 527: SAS Programming for Business Analytics
MSCI 532: Stochastic Modelling
MSCI 534: Optimisation and Heuristics
MSCI 544: Logistics
MSCI 573: Operations and Supply Excellence
MSCI 575: Global Sourcing
MSCI 583: Pricing Analytics and Revenue Management
MNGT 576: International Marketing
After the taught modules, you work on a 60-credit project, usually based in an organisation, on which you write a report for the client and an academic dissertation.
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The entry requirement for the MSc in Operational Research and Management Science, the MSc in Management Science and Market Analysis and the MSc in Logistics and Supply Chain Management is normally a first or good second class honours degree in a quantitative subject. Students with first degrees in mathematics, statistics, physics, engineering and management science are regularly admitted, and applicants from other disciplines who can show evidence of quantitative problem solving skills are encouraged to apply.
English language requirements
Studying at Masters level demands a high level of fluency in written and spoken language, and excellent comprehension. For this reason, non-native speakers of English are normally asked to demonstrate their English language competence by taking one of the internationally recognised tests below.
Our minimum language requirements for postgraduate study at LUMS are:
IELTS 7.0, with at least 6.0 in each element
Pearson Academic (PTE) 70, with at least 55 in each element
Cambridge Certificate of Proficiency in English (CPE) grade C
ToEFL iBT 100 (with minimum 22 in each skill)
Please note: IELTS and Pearson scores are valid for two years from the test date. Also, note that ToEFL tests are no longer recognised by the UK Visas and Immigration Office for entry to pre-sessional English language courses.
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